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Excellent firms don’t believe in excellence – only in constant improvement and constant change.

Tom Peters

Develop a respect and reverence for the principle of variation: the idea that the message ain’t in the mean, the mode or the median – it’s in the differences that occur throughout a population.
TOM PETERS

Differences Educational Ideas Mean Occur
Garbage! Intuition is the new physics. It’s an Einsteinian, seven-sense, practical way to make tough decisions. Bottom line, circa 2001 to 2010: The crazier the times are, the more important it is for leaders to develop and to trust their intuition.
TOM PETERS

Decision Important Intuition More Practical Tough
Cost does not equal value… and low cost parts decrease brand equity for a very long time.
TOM PETERS

Cost Elapsed Long
You are who you go to lunch with! Break bread with cool and you will become more cool. Conversely: break bread with dull and well, you can figure it out.
TOM PETERS

Business Dull Lunch
Business ceases to be work when you’re chasing a dream that has engorged you. (“Work should be more fun than fun” – Noel Coward.) And if the passion isn’t there. then biotech and plumbing will be equal drags.
TOM PETERS

Biotech Business Cease Dream Engorged
Bold botches are to be cherished.
TOM PETERS

Botches Cherished Country People
Rewards should go to teams as a whole.
TOM PETERS

Rewards Should Teamwork
I’m fundamentally not interested in the Fortune 500 companies – in US, Mexico, anywhere. The real backbones of economic growth are small and medium businesses.
TOM PETERS

Business Country Growth Real
All white-collar work is project work. The single salient fact that touches all of our lives is that work is being reinvented.
TOM PETERS

Facts Life Reinvented White
Who comes first? Don’t be silly, says King Hal; it’s employees. That is – and this dear Watson, is elementary – if you genuinely want to put customers first, you must put employees more first.
TOM PETERS

Business Customer Genuine Kings Silly
What you decide not to do is probably more important that what you decide to do.
TOM PETERS

Decide Important Probably
Passion. The life of an entrepreneur is occasionally exhilarating, and almost always exhausting. Only unbridled passion for the concept is likely to see you through the 17-hour days (month after month) and the painful mistakes that are part and parcel of the start-up process.
TOM PETERS

Concept Exhilarating Mistake Occasionally Passion Peace
Leaders win through logistics. Vision, sure. Strategy, yes. But when you go to war, you need to have both toilet paper and bullets at the right place at the right time. In other words, you must win through superior logistics.
TOM PETERS

Leader Right Timer Version War Winning
I still read quite a few printed books, but if something is available in digital format I do not print it before I read it.
TOM PETERS

Book Digital Hard People Print
The race will go to the curious, the slightly mad, and those with an un-satiated passion for learning and dare-deviltry.
TOM PETERS

Deviltry Mad Passion Race
The difference between great and average is, mostly, having the imagination and zeal to re-create yourself daily.
TOM PETERS

Average Differences Imagination

Excellent firms don’t believe in excellence – only in constant improvement and constant change.

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Excellent firms don’t believe in excellence – only in constant improvement and constant change.

Related Topics

Popular Authors

More Tom Peters Quotes