The whole secret to our success is being able to con ourselves into believing that we’re going to change the world because statistically we are unlikely to do it.
TOM PETERSAlmost all quality improvement comes via simplification of design, manufacturing… layout, processes, and procedures.
More Tom Peters Quotes
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As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.
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The idea of intimately entwining with customers [to get ideas] is an idea whose time has come.
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Authority never matches responsibility. That’s one of the great myths and delusions of all times. Winning managers and individual performers at all levels know that effectiveness means building your own network and creating your own authority.
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The common wisdom is that … managers have to learn to motivate people. Nonsense. Employees bring their own motivation.
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Integrity may be about little things as much or more than big ones.
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Business is about people. It’s about passion. It’s about bold ideas, bold small ideas or bold large ideas.
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Knowing when to take your losses is an essential part of eventual success.
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We often hear that the digital age has resulted in a devaluing of time, space, and place. But I wonder if theseclaims are exaggerated.
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The number one premise of business is that it need not be boring or dull. It ought to be fun. If it’s not fun, you’re wasting your life.
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Customers perceive service in their own unique, idiosyncratic, emotional, irrational, end-of-the-day, and totally human terms. Perception is all there is!
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Develop a respect and reverence for the principle of variation: the idea that the message ain’t in the mean, the mode or the median – it’s in the differences that occur throughout a population.
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I believe in the age of the Internet, Facebook and Twitter, that relationships are everything.
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I’m fundamentally not interested in the Fortune 500 companies – in US, Mexico, anywhere. The real backbones of economic growth are small and medium businesses.
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The difference between great and average is, mostly, having the imagination and zeal to re-create yourself daily.
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A vibrant, rich, growing corpus of public-domain books is a vital public good – similar to parks, the infrastructure of basic services, and other hallmarks of any advanced society.
TOM PETERS






