I’m fundamentally not interested in the Fortune 500 companies – in US, Mexico, anywhere. The real backbones of economic growth are small and medium businesses.
TOM PETERSLists simplify, clarify, edify.
More Tom Peters Quotes
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Cost does not equal value… and low cost parts decrease brand equity for a very long time.
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All white-collar work is project work. The single salient fact that touches all of our lives is that work is being reinvented.
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Develop a respect and reverence for the principle of variation: the idea that the message ain’t in the mean, the mode or the median – it’s in the differences that occur throughout a population.
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Winners must learn to relish change with the same enthusiasm and energy that we have resisted it in the past.
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Community. A friend started a real estate brokerage a few years ago. By the time she’d added her second employee, she was a pillar of her 35,000-person community.
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Appreciation, applause, approval, respect – we all love it!
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The widespread availability of information is the only basis for effective day-to-day problem solving, which abets continuous improvement programs.
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Forget loyalty. Or at least loyalty to one’s corporation. Try loyalty to your Rolodex-your network-instead.
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To meet the demands of the fast-changing competitive scene, we must simply learn to love change as much as we have hated it in the past.
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Some people have argued that listening to a work of literature does not really promote literacy in the same way that reading does.
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The dominant culture in most big companies demands punishment for a mistake, no matter how useful, small, invisible.
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Listen while you can, so that you can lead when you must.
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Leaders understand the ultimate power of relationships.
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He who makes the quickest, coolest prototypes reigns!
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But there’s no substitute for getting smarter faster. And the way you get smarter is to screw around vigorously. Try stuff. See what works. See what fails miserably. Learn. Rinse. Repeat.
TOM PETERS






