David Ogilvy contends that the greatest ad copywriters are marked by an insatiable curiosity ‘about every subject under the sun.’
TOM PETERSListen while you can, so that you can lead when you must.
More Tom Peters Quotes
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Leaders’ careers will usually be determined by their handling of one or two critical events that no one could possibly anticipate or plan for.
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People of all demographic categories and geographic regions will access a good digital library.
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Treat the customer as an appreciating asset.
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Excellent firms don’t believe in excellence – only in constant improvement and constant change.
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What you decide not to do is probably more important that what you decide to do.
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I’m fundamentally not interested in the Fortune 500 companies – in US, Mexico, anywhere. The real backbones of economic growth are small and medium businesses.
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You can only improve what you measure.
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Accept change as a friend. And don’t take yourself too seriously.
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Leaders trust their guts. “Intuition” is one of those good words that has gotten a bad rap. For some reason, intuition has become a “soft” notion.
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The top athletes are consummate pros who work obsessively at their craft. Approach yours the same way.
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Learning is a matter of intensity not elapsed time.
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If your company has a clean-desk policy, the company is nuts and you’re nuts to stay there.
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Confidence means non-paralysis, a willingness to act, and act decisively, to start new things and cut failing ventures off.
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Be guided by the axiom: There are no limits to the ability to contribute on the part of a properly selected, well-trained, appropriately supported, and, above all, committed person.
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Success requires a persistent misreading of the odds.
TOM PETERS







