Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
TIM COOKThey’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.
More Tim Cook Quotes
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The largest lesson I learned from Steve was that the joy in life is in the journey, and I saw him live this every day.
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Let your joy be in your journey, not in some distant goal.
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No matter what you do next, the world needs your energy, your passion, your impatience for progress. Don’t shrink from risk. And tune out those critics and cynics.
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You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.
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There are times in all of our lives when a reliance on gut or intuition just seems more appropriate – when a particular course of action just feels right.
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If I’m working with you for several months on things, if I have a relationship with you, and I decide one day I’m going to sue you,
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No one should have a key that turns a billion locks. It shouldn’t exist.
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Today, we are pleased to announce the biggest advancement in iPhone.
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Discrimination, in all its forms, is bad for business.
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Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
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I personally admire Steve Jobs not most for what he did, or what he said, but for what he stood for.
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Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you’re pointed in the right direction. Otherwise, it’s just a job. And life is too short for that.
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To whom much is given, much is expected. I do believe this. It’s embedded in me.
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Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.
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From our point of view it’s important that Apple not be the developer for the world.
TIM COOK