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They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

You are more powerful than you think.
TIM COOK

Energy More Positive Powerful Think
History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
TIM COOK

Forget Happen History One Person Yield
You want to be the pebble in the pond that creates the ripples for change.
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Change Create Pebble Point Ripple Want
Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
TIM COOK

Compare Confuse Goal Price Revenue Something
To whom much is given, much is expected. I do believe this. It’s embedded in me.
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Believe Embedded Expect Given Much Who
Apple has lost a visionary and creative genius, and the world has lost an amazing human being.
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Amazing Apple Being Creative Genius Human Lost Visionary World
Apple Watch is the most personal device we’ve ever created.
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Apple Created Device Ever Most Personal Watch
I don’t own encryption, Apple doesn’t own encryption. Encryption, as you know, is everywhere. In fact some of encryption is funded by our government.
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Apple Encryption Everywhere Fact Funded Government Some
If I’m expected to keep your messages, and everybody else’s, then there should be a law that says, you need to keep all of these.
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Everybody Expected Keep Law Message Say
Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.
TIM COOK

Another Brick Fall House Important Pretty Privacy Pukl Right Some Soon
Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.
TIM COOK

Base Business Country Different Forth Information People Person Product Very Watch
We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
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Believe Few Focus Important Meaningful Project Relly Say Thousand Truly
I am driven by great work and seeing people do incredible things and having a part in that.
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Driven Great Incredible People Seeing Thing Work
A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product.
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Ago Began Online Customer Interest Product Service User Year
I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
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Company Deal Despise Going Life Politics Room Short Way
Never try to fix other people. God does not need to do a bank shot off your lips.
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Bank Fix God Lip Ned never Other People Shot

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