A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product.
TIM COOKThey’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.
More Tim Cook Quotes
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Discrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.
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America is always stronger when we do things together.
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I think that [there is] this fundamental right to privacy and the philosophy that government shouldn’t be intrusive.
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Nobody wants to buy sour milk.
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You want to be the pebble in the pond that creates the ripples for change.
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Open to everyone, regardless of where they come from, what they look like, how they worship or who they love.
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If I’m working with you for several months on things, if I have a relationship with you, and I decide one day I’m going to sue you,
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Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.
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A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.
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In the long arc of time, you are only relevant if customers love you.
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Apple is this great American company that could have only happened here.
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The government should always be the one defending civil liberties.
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It is possible to be aware of God at all times.
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We wouldn’t be able to buy things online, because your credit cards – they’ve probably been ripped off anyway, but they would be ripped off left and right every day if there wasn’t encryption.
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Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
TIM COOK