I learned that focus is key. Not just in your running a company, but in your personal life as well.
TIM COOKThey’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.
More Tim Cook Quotes
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Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.
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I love museums. But I don’t want to live in one.
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It’s the privilege of a lifetime for me to work with the most innovative people on Earth.
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You are more powerful than you think.
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If I’m working with you for several months on things, if I have a relationship with you, and I decide one day I’m going to sue you,
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We say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose…..It’s not just saying yes to the right products, it’s saying no to many products that are good ideas, but just not nearly as good as the other ones.
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If you want me to do things only for ROI reasons, you should get out of this stock.
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The iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
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What makes Siri cool is she has a personality.
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Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you’re pointed in the right direction. Otherwise, it’s just a job. And life is too short for that.
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Excellence has become a habit.
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To whom much is given, much is expected. I do believe this. It’s embedded in me.
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For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.
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I don’t think Apple has to own a content business.
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And that’s what everyone at Apple is focused on – pushing forward and creating the future.
TIM COOK