The sidelines are not where you want to live your life. The world needs you in the arena!
TIM COOKPeople are running huge enterprises off of hacking and stealing data.
More Tim Cook Quotes
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If I’m expected to keep your messages, and everybody else’s, then there should be a law that says, you need to keep all of these.
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Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.
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A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product.
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In the long arc of time, you are only relevant if customers love you.
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The largest lesson I learned from Steve was that the joy in life is in the journey, and I saw him live this every day.
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Certainly some things that are very good can sometimes be used in a bad way.
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For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.
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Gaming has kind of evolved a bit. More people play on portable devices.
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You want to be the pebble in the pond that creates the ripples for change.
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I am who I am, and I’m focused on that, and being a great CEO of Apple.
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I learned that focus is key. Not just in your running a company, but in your personal life as well.
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Apple Pay is forever changing the way we pay for things.
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I love museums. But I don’t want to live in one.
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They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.
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Since these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority.
TIM COOK






