If those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life.
TIM COOKPeople are running huge enterprises off of hacking and stealing data.
More Tim Cook Quotes
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History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
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The worst thing in the world that can happen to you if you’re an engineer that has given his life to something is for someone to rip it off and put their name to it.
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Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
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The largest lesson I learned from Steve was that the joy in life is in the journey, and I saw him live this every day.
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I think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.
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I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
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Our message, to people around the country and around the world, is this: Apple is open.
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I remember what it was like to grow up in the South in the 1960s and 1970s.
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My own view is that encryption is a much better, much better world. And I’m not the only person that thinks that.
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Apple is this great American company that could have only happened here.
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Apple Pay is forever changing the way we pay for things.
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Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
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We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.
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Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.
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Open to everyone, regardless of where they come from, what they look like, how they worship or who they love.
TIM COOK






