Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
TIM COOKI learned that focus is key. Not just in your running a company, but in your personal life as well.
More Tim Cook Quotes
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Let your joy be in your journey, not in some distant goal.
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You want to be the pebble in the pond that creates the ripples for change.
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We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.
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Everybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
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Security isn’t just a feature, it’s a base, it’s a fundamental, right.
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If I’m working with you for several months on things, if I have a relationship with you, and I decide one day I’m going to sue you,
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Maybe law enforcement would like the ability to turn on the camera on your Mac.
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If those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life.
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If I’m expected to keep your messages, and everybody else’s, then there should be a law that says, you need to keep all of these.
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You are more powerful than you think.
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Apple has lost a visionary and creative genius, and the world has lost an amazing human being.
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I don’t think Apple has to own a content business.
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Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
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We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
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I personally admire Steve Jobs not most for what he did, or what he said, but for what he stood for.
TIM COOK






