I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
TIM COOKI learned that focus is key. Not just in your running a company, but in your personal life as well.
More Tim Cook Quotes
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It’s the privilege of a lifetime for me to work with the most innovative people on Earth.
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From our point of view it’s important that Apple not be the developer for the world.
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To whom much is given, much is expected. I do believe this. It’s embedded in me.
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An acorn would never brag about giving shade.
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You can’t have a back door that’s only for the good guys.
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If I’m expected to keep your messages, and everybody else’s, then there should be a law that says, you need to keep all of these.
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Certainly some things that are very good can sometimes be used in a bad way.
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I’m a country boy at the end of the day. I’m going to pick up the phone and tell you I’m going to sue you.
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Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.
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We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.
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I love museums. But I don’t want to live in one.
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They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.
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Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.
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A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product.
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My business is not reading your messages. I don’t have a business doing that. And it’s against my values to do that. I don’t want to read your private stuff.
TIM COOK






