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And that’s what everyone at Apple is focused on – pushing forward and creating the future.

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I don’t consider myself an activist, but I realize how much I’ve benefited from the sacrifice of others.
TIM COOK

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Security isn’t just a feature, it’s a base, it’s a fundamental, right.
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Open to everyone, regardless of where they come from, what they look like, how they worship or who they love.
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A great product isn’t just a collection of features. It’s how it all works together.
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I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
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Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.
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In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.
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Everybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
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The worst thing in the world that can happen to you if you’re an engineer that has given his life to something is for someone to rip it off and put their name to it.
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Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
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What makes Siri cool is she has a personality.
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Our competition is different. They’re confused. They chased after netbooks. Now they’re trying to make PCs into tablets and tablets into PCs. Who knows what they’ll do next?
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Discrimination, in all its forms, is bad for business.
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I think that [there is] this fundamental right to privacy and the philosophy that government shouldn’t be intrusive.
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I’m speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information.
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Our message, to people around the country and around the world, is this: Apple is open.
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