I am who I am, and I’m focused on that, and being a great CEO of Apple.
TIM COOKAnd that’s what everyone at Apple is focused on – pushing forward and creating the future.
More Tim Cook Quotes
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I love museums. But I don’t want to live in one.
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If you want me to do things only for ROI reasons, you should get out of this stock.
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We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.
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We wouldn’t be able to buy things online, because your credit cards – they’ve probably been ripped off anyway, but they would be ripped off left and right every day if there wasn’t encryption.
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For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.
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Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
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We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
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You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.
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Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
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Everybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
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I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
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I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
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When I think of civil liberties I think of the founding principles of the country. The freedoms that are in the First Amendment. But also the fundamental right to privacy.
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Apple Watch is the most personal device we’ve ever created.
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I learned that focus is key. Not just in your running a company, but in your personal life as well.
TIM COOK