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And that’s what everyone at Apple is focused on – pushing forward and creating the future.

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Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
TIM COOK

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The worst thing in the world that can happen to you if you’re an engineer that has given his life to something is for someone to rip it off and put their name to it.
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So let me be clear: I’m proud to be gay, and I consider being gay among the greatest gifts God has given me.
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You can’t have a back door that’s only for the good guys.
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No matter what you do next, the world needs your energy, your passion, your impatience for progress. Don’t shrink from risk. And tune out those critics and cynics.
TIM COOK

Critics Cynics Energy Impatience Matter Need Next Passion Progress Risk Shrink Tune
From our point of view it’s important that Apple not be the developer for the world.
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Apple Developer Important The Point View World
Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.
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Apple Change Culture Excellence Permit Special Think Unique Witness
Anything can change, because the smartphone revolution is still in the early stages.
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Anything Change Easy Revolution Smartphone Stage Still
It’s the privilege of a lifetime for me to work with the most innovative people on Earth.
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Innovative Lifetime Most People Earth Privilege Work
It is possible to be aware of God at all times.
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Where we might go in the future, we’ll see. Customers love games. I’m not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.
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People are running huge enterprises off of hacking and stealing data.
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I love museums. But I don’t want to live in one.
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Android dominates the mobile malware market.
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From an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.
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I’m speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information.
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