Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you’re pointed in the right direction. Otherwise, it’s just a job. And life is too short for that.
TIM COOKAnd that’s what everyone at Apple is focused on – pushing forward and creating the future.
More Tim Cook Quotes
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Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
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I think that [there is] this fundamental right to privacy and the philosophy that government shouldn’t be intrusive.
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I learned that focus is key. Not just in your running a company, but in your personal life as well.
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Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.
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So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
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Certainly some things that are very good can sometimes be used in a bad way.
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Maybe law enforcement would like the ability to turn on the camera on your Mac.
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Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
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They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.
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Apple Pay is forever changing the way we pay for things.
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There are times in all of our lives when a reliance on gut or intuition just seems more appropriate – when a particular course of action just feels right.
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Open to everyone, regardless of where they come from, what they look like, how they worship or who they love.
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And that’s what everyone at Apple is focused on – pushing forward and creating the future.
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I think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.
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Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.
TIM COOK