If I’m working with you for several months on things, if I have a relationship with you, and I decide one day I’m going to sue you,
TIM COOKAnd that’s what everyone at Apple is focused on – pushing forward and creating the future.
More Tim Cook Quotes
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People are running huge enterprises off of hacking and stealing data.
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There’s something very dangerous happening in states across the country.
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No one should have a key that turns a billion locks. It shouldn’t exist.
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History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
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My business is not reading your messages. I don’t have a business doing that. And it’s against my values to do that. I don’t want to read your private stuff.
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Apple has lost a visionary and creative genius, and the world has lost an amazing human being.
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So let me be clear: I’m proud to be gay, and I consider being gay among the greatest gifts God has given me.
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When I think of civil liberties I think of the founding principles of the country. The freedoms that are in the First Amendment. But also the fundamental right to privacy.
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So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.
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Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.
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No matter what you do next, the world needs your energy, your passion, your impatience for progress. Don’t shrink from risk. And tune out those critics and cynics.
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For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.
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Excellence has become a habit.
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Open to everyone, regardless of where they come from, what they look like, how they worship or who they love.
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I learned that focus is key. Not just in your running a company, but in your personal life as well.
TIM COOK