Today, we are pleased to announce the biggest advancement in iPhone.
TIM COOKAnd that’s what everyone at Apple is focused on – pushing forward and creating the future.
More Tim Cook Quotes
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Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.
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They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.
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We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.
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We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.
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Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
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Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.
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Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
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Android dominates the mobile malware market.
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Price is rarely the most important thing. A cheap product might sell some units.
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My business is not reading your messages. I don’t have a business doing that. And it’s against my values to do that. I don’t want to read your private stuff.
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Where we might go in the future, we’ll see. Customers love games. I’m not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.
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Everybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
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Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.
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We say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose…..It’s not just saying yes to the right products, it’s saying no to many products that are good ideas, but just not nearly as good as the other ones.
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Without encryption, you and I wouldn’t be able to do our banking online.
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