No one should have a key that turns a billion locks. It shouldn’t exist.
TIM COOKWe say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose…..It’s not just saying yes to the right products, it’s saying no to many products that are good ideas, but just not nearly as good as the other ones.
More Tim Cook Quotes
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I am who I am, and I’m focused on that, and being a great CEO of Apple.
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I remember what it was like to grow up in the South in the 1960s and 1970s.
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History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
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You can only do so many things great, and you should cast aside everything else.
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Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.
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Today, we are pleased to announce the biggest advancement in iPhone.
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Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
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Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
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Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.
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There’s a mountain of information about us. I mean there’s so much. Anyway, I’m not an intelligence person. But I just look at it and it’s a mountain of data.
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The government should always be the one defending civil liberties.
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The sidelines are not where you want to live your life. The world needs you in the arena!
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In the long arc of time, you are only relevant if customers love you.
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The iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
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There’s something very dangerous happening in states across the country.
TIM COOK