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We say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose…..It’s not just saying yes to the right products, it’s saying no to many products that are good ideas, but just not nearly as good as the other ones.

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

No matter what you do next, the world needs your energy, your passion, your impatience for progress. Don’t shrink from risk. And tune out those critics and cynics.
TIM COOK

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I just want to build great products.
TIM COOK

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Price is rarely the most important thing. A cheap product might sell some units.
TIM COOK

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You can only do so many things great, and you should cast aside everything else.
TIM COOK

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Let your joy be in your journey, not in some distant goal.
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The government should always be the one defending civil liberties.
TIM COOK

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Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
TIM COOK

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Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
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Android dominates the mobile malware market.
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Open to everyone, regardless of where they come from, what they look like, how they worship or who they love.
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I am driven by great work and seeing people do incredible things and having a part in that.
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The iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
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Excellence has become a habit.
TIM COOK

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Apple has lost a visionary and creative genius, and the world has lost an amazing human being.
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A great product isn’t just a collection of features. It’s how it all works together.
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If you want me to do things only for ROI reasons, you should get out of this stock.
TIM COOK

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