I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
TIM COOKWe say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose…..It’s not just saying yes to the right products, it’s saying no to many products that are good ideas, but just not nearly as good as the other ones.
More Tim Cook Quotes
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I think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.
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Apple Stores Offer the Best Buying Experience and Customer Service On The Planet
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There’s a mountain of information about us. I mean there’s so much. Anyway, I’m not an intelligence person. But I just look at it and it’s a mountain of data.
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I am who I am, and I’m focused on that, and being a great CEO of Apple.
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Everybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
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Never try to fix other people. God does not need to do a bank shot off your lips.
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I don’t consider myself an activist, but I realize how much I’ve benefited from the sacrifice of others.
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Without encryption, you and I wouldn’t be able to do our banking online.
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We sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.
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Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.
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Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
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Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you’re pointed in the right direction. Otherwise, it’s just a job. And life is too short for that.
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I don’t own encryption, Apple doesn’t own encryption. Encryption, as you know, is everywhere. In fact some of encryption is funded by our government.
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Gaming has kind of evolved a bit. More people play on portable devices.
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From our point of view it’s important that Apple not be the developer for the world.
TIM COOK