We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
TIM COOKWe say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose…..It’s not just saying yes to the right products, it’s saying no to many products that are good ideas, but just not nearly as good as the other ones.
More Tim Cook Quotes
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Today, we are pleased to announce the biggest advancement in iPhone.
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Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.
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You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.
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It is possible to be aware of God at all times.
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You want to be the pebble in the pond that creates the ripples for change.
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What makes Siri cool is she has a personality.
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Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
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The largest lesson I learned from Steve was that the joy in life is in the journey, and I saw him live this every day.
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Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
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There’s a mountain of information about us. I mean there’s so much. Anyway, I’m not an intelligence person. But I just look at it and it’s a mountain of data.
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Certainly some things that are very good can sometimes be used in a bad way.
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There’s something very dangerous happening in states across the country.
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If I’m working with you for several months on things, if I have a relationship with you, and I decide one day I’m going to sue you,
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And that’s what everyone at Apple is focused on – pushing forward and creating the future.
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Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
TIM COOK