Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.
TIM COOKWe say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose…..It’s not just saying yes to the right products, it’s saying no to many products that are good ideas, but just not nearly as good as the other ones.
More Tim Cook Quotes
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I believe that if you took privacy and you said, I’m willing to give up all of my privacy to be secure. So you weighted it as a zero.
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I don’t consider myself an activist, but I realize how much I’ve benefited from the sacrifice of others.
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We can’t take all of our energy and all of our care and finish the painting, then have someone else put their name on it.
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So let me be clear: I’m proud to be gay, and I consider being gay among the greatest gifts God has given me.
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The sidelines are not where you want to live your life. The world needs you in the arena!
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No one should have a key that turns a billion locks. It shouldn’t exist.
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A great product isn’t just a collection of features. It’s how it all works together.
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Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.
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Android dominates the mobile malware market.
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Certainly some things that are very good can sometimes be used in a bad way.
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I don’t think Apple has to own a content business.
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Discrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.
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Our competition is different. They’re confused. They chased after netbooks. Now they’re trying to make PCs into tablets and tablets into PCs. Who knows what they’ll do next?
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Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
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We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
TIM COOK