History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
TIM COOKWithout encryption, you and I wouldn’t be able to do our banking online.
More Tim Cook Quotes
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We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.
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Apple has lost a visionary and creative genius, and the world has lost an amazing human being.
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I just want to build great products.
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We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.
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We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.
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A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.
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A wave of legislation, introduced in more than two dozen states, would allow people to discriminate against their neighbors.
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We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
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If I’m working with you for several months on things, if I have a relationship with you, and I decide one day I’m going to sue you,
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I think that [there is] this fundamental right to privacy and the philosophy that government shouldn’t be intrusive.
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The iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
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Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
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We say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose…..It’s not just saying yes to the right products, it’s saying no to many products that are good ideas, but just not nearly as good as the other ones.
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Anything can change, because the smartphone revolution is still in the early stages.
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I don’t consider myself an activist, but I realize how much I’ve benefited from the sacrifice of others.
TIM COOK