Excellence has become a habit.
TIM COOKWithout encryption, you and I wouldn’t be able to do our banking online.
More Tim Cook Quotes
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We sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.
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So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
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I remember what it was like to grow up in the South in the 1960s and 1970s.
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You are more powerful than you think.
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Since these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority.
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There’s a mountain of information about us. I mean there’s so much. Anyway, I’m not an intelligence person. But I just look at it and it’s a mountain of data.
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So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.
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Price is rarely the most important thing. A cheap product might sell some units.
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You can only do so many things great, and you should cast aside everything else.
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A wave of legislation, introduced in more than two dozen states, would allow people to discriminate against their neighbors.
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We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.
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A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product.
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America is always stronger when we do things together.
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Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.
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I believe that if you took privacy and you said, I’m willing to give up all of my privacy to be secure. So you weighted it as a zero.
TIM COOK






