You want to be the pebble in the pond that creates the ripples for change.
TIM COOKWithout encryption, you and I wouldn’t be able to do our banking online.
More Tim Cook Quotes
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Today, we are pleased to announce the biggest advancement in iPhone.
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An acorn would never brag about giving shade.
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I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
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We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
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Security isn’t just a feature, it’s a base, it’s a fundamental, right.
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And that’s what everyone at Apple is focused on – pushing forward and creating the future.
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Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.
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I don’t own encryption, Apple doesn’t own encryption. Encryption, as you know, is everywhere. In fact some of encryption is funded by our government.
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From an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.
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So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.
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Apple Pay is forever changing the way we pay for things.
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Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.
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The iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
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The largest lesson I learned from Steve was that the joy in life is in the journey, and I saw him live this every day.
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Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you’re pointed in the right direction. Otherwise, it’s just a job. And life is too short for that.
TIM COOK