You can’t have a back door that’s only for the good guys.
TIM COOKWe’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
More Tim Cook Quotes
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A great product isn’t just a collection of features. It’s how it all works together.
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You can only do so many things great, and you should cast aside everything else.
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You want to be the pebble in the pond that creates the ripples for change.
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Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
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I think that [there is] this fundamental right to privacy and the philosophy that government shouldn’t be intrusive.
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Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
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What makes Siri cool is she has a personality.
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We sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.
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In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.
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An acorn would never brag about giving shade.
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Open to everyone, regardless of where they come from, what they look like, how they worship or who they love.
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Our message, to people around the country and around the world, is this: Apple is open.
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I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
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We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.
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Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
TIM COOK