The largest lesson I learned from Steve was that the joy in life is in the journey, and I saw him live this every day.
TIM COOKWe’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
More Tim Cook Quotes
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The iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
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I don’t really think anything Microsoft does puts pressure on Apple.
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Certainly some things that are very good can sometimes be used in a bad way.
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My business is not reading your messages. I don’t have a business doing that. And it’s against my values to do that. I don’t want to read your private stuff.
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I am driven by great work and seeing people do incredible things and having a part in that.
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There are times in all of our lives when a reliance on gut or intuition just seems more appropriate – when a particular course of action just feels right.
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Discrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.
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From an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.
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Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
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History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
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You can’t have a back door that’s only for the good guys.
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People are running huge enterprises off of hacking and stealing data.
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If those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life.
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Discrimination, in all its forms, is bad for business.
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Today, we are pleased to announce the biggest advancement in iPhone.
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