I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
TIM COOKWe’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
More Tim Cook Quotes
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Apple Watch is the most personal device we’ve ever created.
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Since these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority.
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Today, we are pleased to announce the biggest advancement in iPhone.
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There are times in all of our lives when a reliance on gut or intuition just seems more appropriate – when a particular course of action just feels right.
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Our message, to people around the country and around the world, is this: Apple is open.
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I love museums. But I don’t want to live in one.
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I remember what it was like to grow up in the South in the 1960s and 1970s.
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Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.
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So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
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A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.
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The sidelines are not where you want to live your life. The world needs you in the arena!
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And that’s what everyone at Apple is focused on – pushing forward and creating the future.
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Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
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In the long arc of time, you are only relevant if customers love you.
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Gaming has kind of evolved a bit. More people play on portable devices.
TIM COOK







