I don’t think Apple has to own a content business.
TIM COOKWe’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
More Tim Cook Quotes
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If I’m expected to keep your messages, and everybody else’s, then there should be a law that says, you need to keep all of these.
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If those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life.
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Apple Pay is forever changing the way we pay for things.
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Our competition is different. They’re confused. They chased after netbooks. Now they’re trying to make PCs into tablets and tablets into PCs. Who knows what they’ll do next?
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I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
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Price is rarely the most important thing. A cheap product might sell some units.
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The worst thing in the world that can happen to you if you’re an engineer that has given his life to something is for someone to rip it off and put their name to it.
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Let your joy be in your journey, not in some distant goal.
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Excellence has become a habit.
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Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.
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What makes Siri cool is she has a personality.
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We make the best phone, we don’t make the most phones.
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Discrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.
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We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
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An acorn would never brag about giving shade.
TIM COOK