Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
TIM COOKWe’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
More Tim Cook Quotes
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I don’t consider myself an activist, but I realize how much I’ve benefited from the sacrifice of others.
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Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
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Anything can change, because the smartphone revolution is still in the early stages.
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A wave of legislation, introduced in more than two dozen states, would allow people to discriminate against their neighbors.
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Gaming has kind of evolved a bit. More people play on portable devices.
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Let your joy be in your journey, not in some distant goal.
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Where we might go in the future, we’ll see. Customers love games. I’m not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.
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We sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.
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We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
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The longer the meeting, the less is accomplished.
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You can’t have a back door that’s only for the good guys.
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There are times in all of our lives when a reliance on gut or intuition just seems more appropriate – when a particular course of action just feels right.
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The government should always be the one defending civil liberties.
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Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.
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No one should have a key that turns a billion locks. It shouldn’t exist.
TIM COOK






