Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
TIM COOKIf I’m working with you for several months on things, if I have a relationship with you, and I decide one day I’m going to sue you,
More Tim Cook Quotes
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In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.
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I don’t think Apple has to own a content business.
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Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.
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Anything can change, because the smartphone revolution is still in the early stages.
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There’s a mountain of information about us. I mean there’s so much. Anyway, I’m not an intelligence person. But I just look at it and it’s a mountain of data.
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My business is not reading your messages. I don’t have a business doing that. And it’s against my values to do that. I don’t want to read your private stuff.
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Everybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
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We can’t take all of our energy and all of our care and finish the painting, then have someone else put their name on it.
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I believe that if you took privacy and you said, I’m willing to give up all of my privacy to be secure. So you weighted it as a zero.
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It is possible to be aware of God at all times.
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We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.
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My own view is that encryption is a much better, much better world. And I’m not the only person that thinks that.
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I don’t really think anything Microsoft does puts pressure on Apple.
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I love museums. But I don’t want to live in one.
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The government should always be the one defending civil liberties.
TIM COOK