For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.
TIM COOKIf I’m working with you for several months on things, if I have a relationship with you, and I decide one day I’m going to sue you,
More Tim Cook Quotes
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You can only do so many things great, and you should cast aside everything else.
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Price is rarely the most important thing. A cheap product might sell some units.
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The sidelines are not where you want to live your life. The world needs you in the arena!
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Today, we are pleased to announce the biggest advancement in iPhone.
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My business is not reading your messages. I don’t have a business doing that. And it’s against my values to do that. I don’t want to read your private stuff.
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We make the best phone, we don’t make the most phones.
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We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
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We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.
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There are times in all of our lives when a reliance on gut or intuition just seems more appropriate – when a particular course of action just feels right.
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Security isn’t just a feature, it’s a base, it’s a fundamental, right.
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So let me be clear: I’m proud to be gay, and I consider being gay among the greatest gifts God has given me.
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I just want to build great products.
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What makes Siri cool is she has a personality.
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Our message, to people around the country and around the world, is this: Apple is open.
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I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
TIM COOK