Discrimination, in all its forms, is bad for business.
TIM COOKIf I’m working with you for several months on things, if I have a relationship with you, and I decide one day I’m going to sue you,
More Tim Cook Quotes
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You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.
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Excellence has become a habit.
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Discrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.
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A wave of legislation, introduced in more than two dozen states, would allow people to discriminate against their neighbors.
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You can’t have a back door that’s only for the good guys.
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We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.
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If I’m expected to keep your messages, and everybody else’s, then there should be a law that says, you need to keep all of these.
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Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
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Apple Pay is forever changing the way we pay for things.
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Certainly some things that are very good can sometimes be used in a bad way.
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I don’t consider myself an activist, but I realize how much I’ve benefited from the sacrifice of others.
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I learned that focus is key. Not just in your running a company, but in your personal life as well.
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Apple is this great American company that could have only happened here.
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For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.
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I don’t think Apple has to own a content business.
TIM COOK






