Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
TIM COOKApple is this great American company that could have only happened here.
More Tim Cook Quotes
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What makes Siri cool is she has a personality.
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If those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life.
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Certainly some things that are very good can sometimes be used in a bad way.
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There’s a mountain of information about us. I mean there’s so much. Anyway, I’m not an intelligence person. But I just look at it and it’s a mountain of data.
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Everybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
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In the long arc of time, you are only relevant if customers love you.
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We say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose…..It’s not just saying yes to the right products, it’s saying no to many products that are good ideas, but just not nearly as good as the other ones.
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I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
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Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.
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For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.
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I’m a country boy at the end of the day. I’m going to pick up the phone and tell you I’m going to sue you.
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Maybe law enforcement would like the ability to turn on the camera on your Mac.
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Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.
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The largest lesson I learned from Steve was that the joy in life is in the journey, and I saw him live this every day.
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Today, we are pleased to announce the biggest advancement in iPhone.
TIM COOK