My own view is that encryption is a much better, much better world. And I’m not the only person that thinks that.
TIM COOKApple is this great American company that could have only happened here.
More Tim Cook Quotes
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If I’m expected to keep your messages, and everybody else’s, then there should be a law that says, you need to keep all of these.
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Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.
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The government should always be the one defending civil liberties.
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Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.
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Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.
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I am driven by great work and seeing people do incredible things and having a part in that.
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I remember what it was like to grow up in the South in the 1960s and 1970s.
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Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you’re pointed in the right direction. Otherwise, it’s just a job. And life is too short for that.
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I think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.
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You are more powerful than you think.
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An acorn would never brag about giving shade.
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Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
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Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
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We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
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Without encryption, you and I wouldn’t be able to do our banking online.
TIM COOK