The iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
TIM COOKSo if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.
More Tim Cook Quotes
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I think that [there is] this fundamental right to privacy and the philosophy that government shouldn’t be intrusive.
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From an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.
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Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
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I love museums. But I don’t want to live in one.
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Where we might go in the future, we’ll see. Customers love games. I’m not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.
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Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
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From our point of view it’s important that Apple not be the developer for the world.
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Apple Watch is the most personal device we’ve ever created.
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I don’t own encryption, Apple doesn’t own encryption. Encryption, as you know, is everywhere. In fact some of encryption is funded by our government.
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Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.
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A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.
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If you want me to do things only for ROI reasons, you should get out of this stock.
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Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
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The longer the meeting, the less is accomplished.
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Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
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