Price is rarely the most important thing. A cheap product might sell some units.
TIM COOKSo if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.
More Tim Cook Quotes
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I love museums. But I don’t want to live in one.
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Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
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Since these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority.
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History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
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Never try to fix other people. God does not need to do a bank shot off your lips.
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It’s the privilege of a lifetime for me to work with the most innovative people on Earth.
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Excellence has become a habit.
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An acorn would never brag about giving shade.
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You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.
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Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
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We say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose…..It’s not just saying yes to the right products, it’s saying no to many products that are good ideas, but just not nearly as good as the other ones.
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A great product isn’t just a collection of features. It’s how it all works together.
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A wave of legislation, introduced in more than two dozen states, would allow people to discriminate against their neighbors.
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Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you’re pointed in the right direction. Otherwise, it’s just a job. And life is too short for that.
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I think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.
TIM COOK