I don’t own encryption, Apple doesn’t own encryption. Encryption, as you know, is everywhere. In fact some of encryption is funded by our government.
TIM COOKSo if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.
More Tim Cook Quotes
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Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
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The sidelines are not where you want to live your life. The world needs you in the arena!
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Apple Pay is forever changing the way we pay for things.
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I believe that if you took privacy and you said, I’m willing to give up all of my privacy to be secure. So you weighted it as a zero.
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I remember what it was like to grow up in the South in the 1960s and 1970s.
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A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.
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Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.
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Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
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We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
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From our point of view it’s important that Apple not be the developer for the world.
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In the long arc of time, you are only relevant if customers love you.
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If those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life.
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I don’t really think anything Microsoft does puts pressure on Apple.
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A wave of legislation, introduced in more than two dozen states, would allow people to discriminate against their neighbors.
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So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.
TIM COOK






