For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.
TIM COOKI think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.
More Tim Cook Quotes
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My business is not reading your messages. I don’t have a business doing that. And it’s against my values to do that. I don’t want to read your private stuff.
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I don’t think Apple has to own a content business.
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I think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.
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Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.
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Open to everyone, regardless of where they come from, what they look like, how they worship or who they love.
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The sidelines are not where you want to live your life. The world needs you in the arena!
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We say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose…..It’s not just saying yes to the right products, it’s saying no to many products that are good ideas, but just not nearly as good as the other ones.
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I personally admire Steve Jobs not most for what he did, or what he said, but for what he stood for.
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People are running huge enterprises off of hacking and stealing data.
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You can’t have a back door that’s only for the good guys.
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From an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.
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The worst thing in the world that can happen to you if you’re an engineer that has given his life to something is for someone to rip it off and put their name to it.
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Anything can change, because the smartphone revolution is still in the early stages.
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Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.
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They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.
TIM COOK