Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
TIM COOKI think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.
More Tim Cook Quotes
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The iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
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We sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.
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To whom much is given, much is expected. I do believe this. It’s embedded in me.
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I am driven by great work and seeing people do incredible things and having a part in that.
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What makes Siri cool is she has a personality.
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Security isn’t just a feature, it’s a base, it’s a fundamental, right.
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I am who I am, and I’m focused on that, and being a great CEO of Apple.
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The largest lesson I learned from Steve was that the joy in life is in the journey, and I saw him live this every day.
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Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you’re pointed in the right direction. Otherwise, it’s just a job. And life is too short for that.
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And that’s what everyone at Apple is focused on – pushing forward and creating the future.
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Excellence has become a habit.
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Never try to fix other people. God does not need to do a bank shot off your lips.
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We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.
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Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.
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Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
TIM COOK






