For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.
TIM COOKFor the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.
TIM COOKIn the long arc of time, you are only relevant if customers love you.
TIM COOKI think that [there is] this fundamental right to privacy and the philosophy that government shouldn’t be intrusive.
TIM COOKI despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
TIM COOKGaming has kind of evolved a bit. More people play on portable devices.
TIM COOKI am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
TIM COOKI learned that focus is key. Not just in your running a company, but in your personal life as well.
TIM COOKGraduates, your values matter. They are your north star. And work takes on new meaning when you feel you’re pointed in the right direction. Otherwise, it’s just a job. And life is too short for that.
TIM COOKMost business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
TIM COOKAnd that’s what everyone at Apple is focused on – pushing forward and creating the future.
TIM COOKWithout encryption, you and I wouldn’t be able to do our banking online.
TIM COOKDiscrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.
TIM COOKThe iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
TIM COOKMy business is not reading your messages. I don’t have a business doing that. And it’s against my values to do that. I don’t want to read your private stuff.
TIM COOKI personally admire Steve Jobs not most for what he did, or what he said, but for what he stood for.
TIM COOKHonestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.
TIM COOK