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I think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

I just want to build great products.
TIM COOK

Build Great Product Want
We wouldn’t be able to buy things online, because your credit cards – they’ve probably been ripped off anyway, but they would be ripped off left and right every day if there wasn’t encryption.
TIM COOK

Able Anyway Buy Card Credit Encryption Keftm Right Money Online Ripped
A wave of legislation, introduced in more than two dozen states, would allow people to discriminate against their neighbors.
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Allow Dozen Introduce Legislation More People Person State Think Wave
We make the best phone, we don’t make the most phones.
TIM COOK

Best Make Most Phone
Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.
TIM COOK

Everything Fragile Guaranteed Life Tomorrow
I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
TIM COOK

Company Deal Despise Going Life Politics Room Short Way
You can only do so many things great, and you should cast aside everything else.
TIM COOK

Aside Else Everything Great Many Only Thing
I’m speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information.
TIM COOK

Business Company Complacency Customer Lulling Most Prominent Silicon Some Speak Successful Valley
A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.
TIM COOK

Always Company Department Door Innovation Know Lot Sign Something
I don’t think Apple has to own a content business.
TIM COOK

Apple Business Content Own Think
There are times in all of our lives when a reliance on gut or intuition just seems more appropriate – when a particular course of action just feels right.
TIM COOK

Action All Appropriate Course Feel Gut Intuition Live Particular Reliance Right Seem Times
A great product isn’t just a collection of features. It’s how it all works together.
TIM COOK

Collection Feature Great Just Product Together Work
Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
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Get Gone Great Home Joy Money Somebody Use
Our message, to people around the country and around the world, is this: Apple is open.
TIM COOK

Apple Around Country Message Open People World
Everybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
TIM COOK

Computer Desire Everybody Have Most People Protect Scientist Themselves Want
My own view is that encryption is a much better, much better world. And I’m not the only person that thinks that.
TIM COOK

Better Encryption Much Own Person Think View

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