Apple Pay is forever changing the way we pay for things.
TIM COOKIntuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
More Tim Cook Quotes
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It is possible to be aware of God at all times.
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If I’m working with you for several months on things, if I have a relationship with you, and I decide one day I’m going to sue you,
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Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.
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Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
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Discrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.
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An acorn would never brag about giving shade.
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Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
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No matter what you do next, the world needs your energy, your passion, your impatience for progress. Don’t shrink from risk. And tune out those critics and cynics.
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I don’t think Apple has to own a content business.
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Let your joy be in your journey, not in some distant goal.
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We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
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You want to be the pebble in the pond that creates the ripples for change.
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Price is rarely the most important thing. A cheap product might sell some units.
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Since these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority.
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We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
TIM COOK