There’s something very dangerous happening in states across the country.
TIM COOKIntuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
More Tim Cook Quotes
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I remember what it was like to grow up in the South in the 1960s and 1970s.
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Let your joy be in your journey, not in some distant goal.
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Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
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The sidelines are not where you want to live your life. The world needs you in the arena!
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They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.
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I am who I am, and I’m focused on that, and being a great CEO of Apple.
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Apple Watch is the most personal device we’ve ever created.
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Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.
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The longer the meeting, the less is accomplished.
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In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.
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So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.
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You can’t have a back door that’s only for the good guys.
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I don’t consider myself an activist, but I realize how much I’ve benefited from the sacrifice of others.
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You can only do so many things great, and you should cast aside everything else.
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Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
TIM COOK