Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
TIM COOKIntuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
More Tim Cook Quotes
-
-
You are more powerful than you think.
TIM COOK -
Security isn’t just a feature, it’s a base, it’s a fundamental, right.
TIM COOK -
From an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.
TIM COOK -
We wouldn’t be able to buy things online, because your credit cards – they’ve probably been ripped off anyway, but they would be ripped off left and right every day if there wasn’t encryption.
TIM COOK -
We sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.
TIM COOK -
Everybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
TIM COOK -
Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.
TIM COOK -
In the long arc of time, you are only relevant if customers love you.
TIM COOK -
In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.
TIM COOK -
We make the best phone, we don’t make the most phones.
TIM COOK -
Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
TIM COOK -
Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you’re pointed in the right direction. Otherwise, it’s just a job. And life is too short for that.
TIM COOK -
Anything can change, because the smartphone revolution is still in the early stages.
TIM COOK -
Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.
TIM COOK -
I am driven by great work and seeing people do incredible things and having a part in that.
TIM COOK






