Discrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.
TIM COOKIntuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
More Tim Cook Quotes
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We wouldn’t be able to buy things online, because your credit cards – they’ve probably been ripped off anyway, but they would be ripped off left and right every day if there wasn’t encryption.
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There are times in all of our lives when a reliance on gut or intuition just seems more appropriate – when a particular course of action just feels right.
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We say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose…..It’s not just saying yes to the right products, it’s saying no to many products that are good ideas, but just not nearly as good as the other ones.
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Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
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Without encryption, you and I wouldn’t be able to do our banking online.
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We make the best phone, we don’t make the most phones.
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Never try to fix other people. God does not need to do a bank shot off your lips.
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Let your joy be in your journey, not in some distant goal.
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I love museums. But I don’t want to live in one.
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We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
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Apple Pay is forever changing the way we pay for things.
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No matter what you do next, the world needs your energy, your passion, your impatience for progress. Don’t shrink from risk. And tune out those critics and cynics.
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I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
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There’s something very dangerous happening in states across the country.
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The sidelines are not where you want to live your life. The world needs you in the arena!
TIM COOK






