From our point of view it’s important that Apple not be the developer for the world.
TIM COOKIntuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
More Tim Cook Quotes
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They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.
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I believe that if you took privacy and you said, I’m willing to give up all of my privacy to be secure. So you weighted it as a zero.
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Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
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I remember what it was like to grow up in the South in the 1960s and 1970s.
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Maybe law enforcement would like the ability to turn on the camera on your Mac.
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My business is not reading your messages. I don’t have a business doing that. And it’s against my values to do that. I don’t want to read your private stuff.
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No one should have a key that turns a billion locks. It shouldn’t exist.
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People are running huge enterprises off of hacking and stealing data.
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We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
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The iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
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I love museums. But I don’t want to live in one.
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Let your joy be in your journey, not in some distant goal.
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So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
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If you want me to do things only for ROI reasons, you should get out of this stock.
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It’s the privilege of a lifetime for me to work with the most innovative people on Earth.
TIM COOK






