Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.
TIM COOKIntuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
More Tim Cook Quotes
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You are more powerful than you think.
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My own view is that encryption is a much better, much better world. And I’m not the only person that thinks that.
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I learned that focus is key. Not just in your running a company, but in your personal life as well.
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A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.
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Apple Watch is the most personal device we’ve ever created.
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Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
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If I’m working with you for several months on things, if I have a relationship with you, and I decide one day I’m going to sue you,
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Let your joy be in your journey, not in some distant goal.
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Certainly some things that are very good can sometimes be used in a bad way.
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The worst thing in the world that can happen to you if you’re an engineer that has given his life to something is for someone to rip it off and put their name to it.
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I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
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I just want to build great products.
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In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.
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For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.
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I remember what it was like to grow up in the South in the 1960s and 1970s.
TIM COOK