I’m speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information.
TIM COOKI’m speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information.
TIM COOKApple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.
TIM COOKI believe that if you took privacy and you said, I’m willing to give up all of my privacy to be secure. So you weighted it as a zero.
TIM COOKYou can’t have a back door that’s only for the good guys.
TIM COOKApple Watch is the most personal device we’ve ever created.
TIM COOKThe iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
TIM COOKI don’t consider myself an activist, but I realize how much I’ve benefited from the sacrifice of others.
TIM COOKIn the long arc of time, you are only relevant if customers love you.
TIM COOKTo whom much is given, much is expected. I do believe this. It’s embedded in me.
TIM COOKSo let me be clear: I’m proud to be gay, and I consider being gay among the greatest gifts God has given me.
TIM COOKAnd that’s what everyone at Apple is focused on – pushing forward and creating the future.
TIM COOKExcellence has become a habit.
TIM COOKToday, we are pleased to announce the biggest advancement in iPhone.
TIM COOKI personally admire Steve Jobs not most for what he did, or what he said, but for what he stood for.
TIM COOKGraduates, your values matter. They are your north star. And work takes on new meaning when you feel you’re pointed in the right direction. Otherwise, it’s just a job. And life is too short for that.
TIM COOKIt is possible to be aware of God at all times.
TIM COOK