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Where we might go in the future, we’ll see. Customers love games. I’m not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.

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I don’t think Apple has to own a content business.
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Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you’re pointed in the right direction. Otherwise, it’s just a job. And life is too short for that.
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Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
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If I’m working with you for several months on things, if I have a relationship with you, and I decide one day I’m going to sue you,
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Apple is this great American company that could have only happened here.
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You want to be the pebble in the pond that creates the ripples for change.
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No matter what you do next, the world needs your energy, your passion, your impatience for progress. Don’t shrink from risk. And tune out those critics and cynics.
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Security isn’t just a feature, it’s a base, it’s a fundamental, right.
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So let me be clear: I’m proud to be gay, and I consider being gay among the greatest gifts God has given me.
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There are times in all of our lives when a reliance on gut or intuition just seems more appropriate – when a particular course of action just feels right.
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Apple Pay is forever changing the way we pay for things.
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I believe that if you took privacy and you said, I’m willing to give up all of my privacy to be secure. So you weighted it as a zero.
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What makes Siri cool is she has a personality.
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When I think of civil liberties I think of the founding principles of the country. The freedoms that are in the First Amendment. But also the fundamental right to privacy.
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A wave of legislation, introduced in more than two dozen states, would allow people to discriminate against their neighbors.
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Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.
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