We say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose…..It’s not just saying yes to the right products, it’s saying no to many products that are good ideas, but just not nearly as good as the other ones.
TIM COOKApple has lost a visionary and creative genius, and the world has lost an amazing human being.
More Tim Cook Quotes
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You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.
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When I think of civil liberties I think of the founding principles of the country. The freedoms that are in the First Amendment. But also the fundamental right to privacy.
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Where we might go in the future, we’ll see. Customers love games. I’m not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.
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They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.
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So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
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Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.
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Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.
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Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
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I don’t really think anything Microsoft does puts pressure on Apple.
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Discrimination, in all its forms, is bad for business.
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So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.
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I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
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From an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.
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There are times in all of our lives when a reliance on gut or intuition just seems more appropriate – when a particular course of action just feels right.
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Open to everyone, regardless of where they come from, what they look like, how they worship or who they love.
TIM COOK