I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
TIM COOKHonestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.
More Tim Cook Quotes
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In the long arc of time, you are only relevant if customers love you.
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We say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose…..It’s not just saying yes to the right products, it’s saying no to many products that are good ideas, but just not nearly as good as the other ones.
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I personally admire Steve Jobs not most for what he did, or what he said, but for what he stood for.
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No matter what you do next, the world needs your energy, your passion, your impatience for progress. Don’t shrink from risk. And tune out those critics and cynics.
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I don’t think Apple has to own a content business.
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There’s something very dangerous happening in states across the country.
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We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.
TIM COOK -
I’m a country boy at the end of the day. I’m going to pick up the phone and tell you I’m going to sue you.
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In the world of cyber security, the last thing you want is to have a target painted on you.
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And that’s what everyone at Apple is focused on – pushing forward and creating the future.
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Anything can change, because the smartphone revolution is still in the early stages.
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A great product isn’t just a collection of features. It’s how it all works together.
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History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
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Discrimination, in all its forms, is bad for business.
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Today, we are pleased to announce the biggest advancement in iPhone.
TIM COOK






