We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
TIM COOKSomebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
More Tim Cook Quotes
-
-
Apple has lost a visionary and creative genius, and the world has lost an amazing human being.
TIM COOK -
I personally admire Steve Jobs not most for what he did, or what he said, but for what he stood for.
TIM COOK -
History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
TIM COOK -
I just want to build great products.
TIM COOK -
I am driven by great work and seeing people do incredible things and having a part in that.
TIM COOK -
I’m a country boy at the end of the day. I’m going to pick up the phone and tell you I’m going to sue you.
TIM COOK -
Gaming has kind of evolved a bit. More people play on portable devices.
TIM COOK -
Our message, to people around the country and around the world, is this: Apple is open.
TIM COOK -
In the long arc of time, you are only relevant if customers love you.
TIM COOK -
The longer the meeting, the less is accomplished.
TIM COOK -
Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.
TIM COOK -
Apple Pay is forever changing the way we pay for things.
TIM COOK -
When I think of civil liberties I think of the founding principles of the country. The freedoms that are in the First Amendment. But also the fundamental right to privacy.
TIM COOK -
They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.
TIM COOK -
Apple Watch is the most personal device we’ve ever created.
TIM COOK






