Everybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
TIM COOKSomebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
More Tim Cook Quotes
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A great product isn’t just a collection of features. It’s how it all works together.
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If you want me to do things only for ROI reasons, you should get out of this stock.
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Let your joy be in your journey, not in some distant goal.
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They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.
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You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.
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We make the best phone, we don’t make the most phones.
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I think that [there is] this fundamental right to privacy and the philosophy that government shouldn’t be intrusive.
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We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.
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Apple Watch is the most personal device we’ve ever created.
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We wouldn’t be able to buy things online, because your credit cards – they’ve probably been ripped off anyway, but they would be ripped off left and right every day if there wasn’t encryption.
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I love museums. But I don’t want to live in one.
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No one should have a key that turns a billion locks. It shouldn’t exist.
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Security isn’t just a feature, it’s a base, it’s a fundamental, right.
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We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
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Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.
TIM COOK