Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
TIM COOKDiscrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.
More Tim Cook Quotes
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Security isn’t just a feature, it’s a base, it’s a fundamental, right.
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Our competition is different. They’re confused. They chased after netbooks. Now they’re trying to make PCs into tablets and tablets into PCs. Who knows what they’ll do next?
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Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.
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A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.
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We make the best phone, we don’t make the most phones.
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Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.
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The worst thing in the world that can happen to you if you’re an engineer that has given his life to something is for someone to rip it off and put their name to it.
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I am driven by great work and seeing people do incredible things and having a part in that.
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An acorn would never brag about giving shade.
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We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.
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We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
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Apple Pay is forever changing the way we pay for things.
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Gaming has kind of evolved a bit. More people play on portable devices.
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The largest lesson I learned from Steve was that the joy in life is in the journey, and I saw him live this every day.
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I don’t own encryption, Apple doesn’t own encryption. Encryption, as you know, is everywhere. In fact some of encryption is funded by our government.
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