You can only do so many things great, and you should cast aside everything else.
TIM COOKYou can only do so many things great, and you should cast aside everything else.
TIM COOKWe’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
TIM COOKWithout encryption, you and I wouldn’t be able to do our banking online.
TIM COOKIf I’m working with you for several months on things, if I have a relationship with you, and I decide one day I’m going to sue you,
TIM COOKIf you want me to do things only for ROI reasons, you should get out of this stock.
TIM COOKWe say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose…..It’s not just saying yes to the right products, it’s saying no to many products that are good ideas, but just not nearly as good as the other ones.
TIM COOKOur new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
TIM COOKI am who I am, and I’m focused on that, and being a great CEO of Apple.
TIM COOKFor the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.
TIM COOKI think that [there is] this fundamental right to privacy and the philosophy that government shouldn’t be intrusive.
TIM COOKApple Pay is forever changing the way we pay for things.
TIM COOKA wave of legislation, introduced in more than two dozen states, would allow people to discriminate against their neighbors.
TIM COOKWe’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.
TIM COOKI learned that focus is key. Not just in your running a company, but in your personal life as well.
TIM COOKIn the long arc of time, you are only relevant if customers love you.
TIM COOKYou can’t have a back door that’s only for the good guys.
TIM COOK