Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
TIM COOKI am driven by great work and seeing people do incredible things and having a part in that.
More Tim Cook Quotes
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The longer the meeting, the less is accomplished.
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It’s the privilege of a lifetime for me to work with the most innovative people on Earth.
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The iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
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I think that [there is] this fundamental right to privacy and the philosophy that government shouldn’t be intrusive.
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Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
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We make the best phone, we don’t make the most phones.
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I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
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I am who I am, and I’m focused on that, and being a great CEO of Apple.
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Let your joy be in your journey, not in some distant goal.
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I personally admire Steve Jobs not most for what he did, or what he said, but for what he stood for.
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Nobody wants to buy sour milk.
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Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
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So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
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Excellence has become a habit.
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Discrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.
TIM COOK