Apple Watch is the most personal device we’ve ever created.
TIM COOKI am driven by great work and seeing people do incredible things and having a part in that.
More Tim Cook Quotes
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Let your joy be in your journey, not in some distant goal.
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From an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.
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I am who I am, and I’m focused on that, and being a great CEO of Apple.
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From our point of view it’s important that Apple not be the developer for the world.
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We make the best phone, we don’t make the most phones.
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There’s something very dangerous happening in states across the country.
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History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
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Price is rarely the most important thing. A cheap product might sell some units.
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Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.
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Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.
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So let me be clear: I’m proud to be gay, and I consider being gay among the greatest gifts God has given me.
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I think that [there is] this fundamental right to privacy and the philosophy that government shouldn’t be intrusive.
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And that’s what everyone at Apple is focused on – pushing forward and creating the future.
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So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
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Since these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority.
TIM COOK






