Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.
TIM COOKI am driven by great work and seeing people do incredible things and having a part in that.
More Tim Cook Quotes
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If you want me to do things only for ROI reasons, you should get out of this stock.
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I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
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I am driven by great work and seeing people do incredible things and having a part in that.
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If I’m expected to keep your messages, and everybody else’s, then there should be a law that says, you need to keep all of these.
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I am who I am, and I’m focused on that, and being a great CEO of Apple.
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We can’t take all of our energy and all of our care and finish the painting, then have someone else put their name on it.
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Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.
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A wave of legislation, introduced in more than two dozen states, would allow people to discriminate against their neighbors.
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A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product.
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History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
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A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.
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I remember what it was like to grow up in the South in the 1960s and 1970s.
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You can only do so many things great, and you should cast aside everything else.
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Everybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
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Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
TIM COOK