A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.
TIM COOKThere’s a mountain of information about us. I mean there’s so much. Anyway, I’m not an intelligence person. But I just look at it and it’s a mountain of data.
More Tim Cook Quotes
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Price is rarely the most important thing. A cheap product might sell some units.
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If I’m working with you for several months on things, if I have a relationship with you, and I decide one day I’m going to sue you,
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The worst thing in the world that can happen to you if you’re an engineer that has given his life to something is for someone to rip it off and put their name to it.
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Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.
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Never try to fix other people. God does not need to do a bank shot off your lips.
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Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.
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I learned that focus is key. Not just in your running a company, but in your personal life as well.
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We say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose…..It’s not just saying yes to the right products, it’s saying no to many products that are good ideas, but just not nearly as good as the other ones.
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We wouldn’t be able to buy things online, because your credit cards – they’ve probably been ripped off anyway, but they would be ripped off left and right every day if there wasn’t encryption.
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Discrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.
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To whom much is given, much is expected. I do believe this. It’s embedded in me.
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Apple Watch is the most personal device we’ve ever created.
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We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.
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Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.
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We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.
TIM COOK