I am who I am, and I’m focused on that, and being a great CEO of Apple.
TIM COOKThere’s a mountain of information about us. I mean there’s so much. Anyway, I’m not an intelligence person. But I just look at it and it’s a mountain of data.
More Tim Cook Quotes
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Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
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Our message, to people around the country and around the world, is this: Apple is open.
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Excellence has become a habit.
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A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product.
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Certainly some things that are very good can sometimes be used in a bad way.
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When I think of civil liberties I think of the founding principles of the country. The freedoms that are in the First Amendment. But also the fundamental right to privacy.
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You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.
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Security isn’t just a feature, it’s a base, it’s a fundamental, right.
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Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
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We can’t take all of our energy and all of our care and finish the painting, then have someone else put their name on it.
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Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
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You are more powerful than you think.
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No matter what you do next, the world needs your energy, your passion, your impatience for progress. Don’t shrink from risk. And tune out those critics and cynics.
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Anything can change, because the smartphone revolution is still in the early stages.
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Price is rarely the most important thing. A cheap product might sell some units.
TIM COOK