Our competition is different. They’re confused. They chased after netbooks. Now they’re trying to make PCs into tablets and tablets into PCs. Who knows what they’ll do next?
TIM COOKThere’s a mountain of information about us. I mean there’s so much. Anyway, I’m not an intelligence person. But I just look at it and it’s a mountain of data.
More Tim Cook Quotes
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Never try to fix other people. God does not need to do a bank shot off your lips.
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Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you’re pointed in the right direction. Otherwise, it’s just a job. And life is too short for that.
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Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
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Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
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In the long arc of time, you are only relevant if customers love you.
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So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
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It is possible to be aware of God at all times.
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Where we might go in the future, we’ll see. Customers love games. I’m not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.
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Android dominates the mobile malware market.
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From our point of view it’s important that Apple not be the developer for the world.
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I believe that if you took privacy and you said, I’m willing to give up all of my privacy to be secure. So you weighted it as a zero.
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I remember what it was like to grow up in the South in the 1960s and 1970s.
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Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
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Since these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority.
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I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
TIM COOK