I’m speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information.
TIM COOKThere’s a mountain of information about us. I mean there’s so much. Anyway, I’m not an intelligence person. But I just look at it and it’s a mountain of data.
More Tim Cook Quotes
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You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.
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Certainly some things that are very good can sometimes be used in a bad way.
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Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.
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We make the best phone, we don’t make the most phones.
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I don’t really think anything Microsoft does puts pressure on Apple.
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What makes Siri cool is she has a personality.
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An acorn would never brag about giving shade.
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Open to everyone, regardless of where they come from, what they look like, how they worship or who they love.
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You want to be the pebble in the pond that creates the ripples for change.
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Nobody wants to buy sour milk.
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There are times in all of our lives when a reliance on gut or intuition just seems more appropriate – when a particular course of action just feels right.
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I am who I am, and I’m focused on that, and being a great CEO of Apple.
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Let your joy be in your journey, not in some distant goal.
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Apple is this great American company that could have only happened here.
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Price is rarely the most important thing. A cheap product might sell some units.
TIM COOK






