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What the ancients called a clever fighter is one who not only wins, but excels in winning with ease.

Sun Tzu

All warfare is based on deception.
SUN TZU

Deception One Liner War
Every battle is won before it’s ever fought.
SUN TZU

Battle Business Fight Strategy Success War
There are roads which must not be followed, armies which must not be attacked, towns which must not be besieged, positions which must not be contested, commands of the sovereign which must not be obeyed.
SUN TZU

Atatch Business Fight Roads Strategy War
Conform to the enemy’s tactics until a favorable opportunity offers; then come forth and engage in a battle that shall prove decisive.
SUN TZU

Battle Business Enemy Opportunity Strategy War
To fight and conquer in all your battles is not supreme excellence; supreme excellence consists in breaking the enemy’s resistance without fighting.
SUN TZU

Battle Business Conquer Enemy Strategy War
If his forces are united, separate them.
SUN TZU

Business Force Separate Strategy United War
Know yourself and you will win all battles
SUN TZU

Battle Be Yourself Inspirational One Liner Win Yourself
The art of war is of vital importance to the State. It is a matter of life and death, a road either to safety or to ruin. Hence it is a subject of inquiry which can on no account be neglected.
SUN TZU

Account Death Importance Inquiry Life Neglect Ruin Safety State
If you know the enemy and know yourself, your victory will not stand in doubt; if you know Heaven and know Earth, you may make your victory complete.
SUN TZU

Earth Enemy Heaven Strategy Victory Yourself
Success in warfare is gained by carefully accommodating ourselves to the enemy’s purpose.
SUN TZU

Business Enemy Gain Strategy Success War
When the outlook is bright, bring it before their eyes; but tell them nothing when the situation is gloomy.
SUN TZU

Business Eyes Inspirational Situation Strategy War
Energy may be likened to the bending of a crossbow; decision, to the releasing of a trigger.
SUN TZU

Business Decesion Energy Release Strategy War
To know your Enemy, you must become your Enemy.
SUN TZU

Deep Enemy One Liner War
Do many calculations lead to victory, and few calculations to defeat.
SUN TZU

Business Calculation Defeat Strategy Victory War
There is no instance of a nation benefitting from prolonged warfare.
SUN TZU

Benefit Nation War
The whole secret lies in confusing the enemy, so that he cannot fathom our real intent.
SUN TZU

Business Confuse Enemy Secret Strategy War

What the ancients called a clever fighter is one who not only wins, but excels in winning with ease.

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What the ancients called a clever fighter is one who not only wins, but excels in winning with ease.

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