Bravery without forethought, causes a man to fight blindly and desperately like a mad bull. Such an opponent, must not be encountered with brute force, but may be lured into an ambush and slain.
SUN TZUWhen the outlook is bright, bring it before their eyes; but tell them nothing when the situation is gloomy.
More Sun Tzu Quotes
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Invincibility lies in the defence; the possibility of victory in the attack.
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Supreme excellence consists of breaking the enemy’s resistance without fighting.
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There are not more than five cardinal tastes, yet combinations of them yield more flavours than can ever be tasted.
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He who is prudent and lies in wait for an enemy who is not, will be victorious.
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Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win.
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The greatest victory is that which requires no battle.
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Be where your enemy is not.
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Always mystify, mislead, and surprise the enemy if possible.
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Even the finest sword plunged into salt water will eventually rust.
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All warfare is based on deception.
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In the midst of chaos, there is also opportunity.
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There is no instance of a nation benefitting from prolonged warfare.
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Rewards for good service should not be deferred a single day.
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When the outlook is bright, bring it before their eyes; but tell them nothing when the situation is gloomy.
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It is only the enlightened ruler and the wise general who will use the highest intelligence of the army for the purposes of spying, and thereby they achieve great results.
SUN TZU