Don’t create for the masses. Create for the people who are your kind of weird.
SETH GODINConnect, create meaning, make a difference, matter, be missed.
More Seth Godin Quotes
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Human nature is to need a map. If you’re brave enough to draw one, people will follow.
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Organizations that destroy the status quo win. Whatever the status quo is, changing it gives you the opportunity to be remarkable.
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Your art is the act of taking personal responsibility, challenging the status quo, and changing people.
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Most people have bosses who hire them to fill a slot in the work chart and to do what they are told. And most people who are doing what they are told feel safe; it feels reliable.
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When exactly were we brainwashed into believing that the best way to earn a living is to have a job?
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Making promises and keeping them is a great way to build a brand.
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Before you tell yourself you have no right to invent this or improve that, remind yourself that the person before you had no right either, but did it anyway.
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Not adding value is the same as taking it away.
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Just about anything worth doing is worth doing better.
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No one has ever built a statue to a critic, it’s true. On the other hand, it’s only the people with statues that get pooped on by birds flying by.
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Don’t waste time looking for a better pencil: learn to write better.
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How was your day?’ is a question that matters a lot more than it seems.
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Set up a life you don’t need to escape from.
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You can listen to what people say, sure. But you will be far more effective if you listen to what people do.
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Go ahead and make something for the elites. Not the elites of class or wealth, but the elites of curiosity, passion and taste. Every great thing ever created was created by and for this group.
SETH GODIN