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Getting picked is fine if it happens to you. But it’s not a plan. It’s a version of waiting and hoping.

Seth Godin

The goal of a marketing interaction isn’t to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
SETH GODIN

Goal Moving Opportunity
Remember the Bob Dylan rule: it’s not just a record, it’s a movement.
SETH GODIN

Music Powerful Record
Empathy requires something extremely difficult: accepting the fact that we are not and never will be in the other person’s shoes. There’s no rational, universal course because individuals have different goals, different worldviews and different experiences.
SETH GODIN

Different Experiences Goal Shoes
As our society gets more complex and our people get more complacent, the role of the jester is more vital than ever before. Please stop sitting around. We need you to make a ruckus.
SETH GODIN

Jester Needs People Roles
Successful people are successful for one simple reason: they think about failure differently.
SETH GODIN

Simple Successful Thinking
The best favors are worth doing for the doing, not because we’ll ever get paid back appropriately.
SETH GODIN

Favors Paid
Don’t waste time looking for a better pencil: learn to write better.
SETH GODIN

Time Waste Writing
Do you believe in what you do? Every day? It turns out that belief happens to be a brilliant strategy.
SETH GODIN

Belief Believe Brilliant Happen
If you wait until there is another case study in your industry, you will be too late!
SETH GODIN

Marketing Success Waiting
Be bold, make mistakes, learn a lesson, and fix what doesn’t work.
SETH GODIN

Lesson Making Mistakes
Just as we don’t spend a lot of time worrying about how all those poets out there are going to monetize their poetry, the same is true for most bloggers.
SETH GODIN

Blogger Funny Thoughtful Worry
As long as you want to please everyone, you won’t please anyone.
SETH GODIN

Long Please Want
Go ahead and make something for the elites. Not the elites of class or wealth, but the elites of curiosity, passion and taste. Every great thing ever created was created by and for this group.
SETH GODIN

Class Curiosity Passion
The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
SETH GODIN

Essence Marketing People
I define anxiety as experiencing failure in advance.
SETH GODIN

Anxiety Challenges Experience
At least at first, the new thing is rarely as good as the old thing was. If you need the alternative to be better than the status quo from the very start, you’ll never begin.
SETH GODIN

Alternatives Needs Old Things

Getting picked is fine if it happens to you. But it’s not a plan. It’s a version of waiting and hoping.

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Getting picked is fine if it happens to you. But it’s not a plan. It’s a version of waiting and hoping.

Related Topics

Popular Authors

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