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The first rule of doing work that matters: Go to work on a regular basis.

Seth Godin

I don’t think we have any choice. I think we have an obligation to change the rules, to raise the bar, to play a different game, and to play it better than anyone has any right to believe is possible.
SETH GODIN

Believe Games Rules Thinking
Making promises and keeping them is a great way to build a brand.
SETH GODIN

Marketing Promise Way
Positive thinking doesn’t guarantee results, all it offers is something better than negative thinking.
SETH GODIN

Guarantees Negative Positive Thinking
People rarely buy what they need. They buy what they want.
SETH GODIN

Business Entrepreneur People
Transferring your passion to your job is far easier than finding a job that happens to match your passion.
SETH GODIN

Jobs Passion Peace
Either you defend the status quo, or you invent the future.
SETH GODIN

Future Invent Status Quo
Being aware of your fear is smart. Overcoming it is the mark of a successful person.
SETH GODIN

Fear Inspirational Smart Successful
Don’t waste time looking for a better pencil: learn to write better.
SETH GODIN

Time Waste Writing
Fitting in is a short-term strategy that gets you nowhere. Standing out is a long-term strategy that takes guts and produces results.
SETH GODIN

Long Positivity Strategy
A big part of doing your work is defending your time and your attention so you can do your work.
SETH GODIN

Attention Bigs Defend Time
The job is not your work; what you do with your heart and soul is the work.
SETH GODIN

Jobs Life Motivational
Gratitude and opportunity create more of the same.
SETH GODIN

Gratitude Opportunity
The goal of a marketing interaction isn’t to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
SETH GODIN

Goal Moving Opportunity
We know what you want to accomplish… The real question is, ‘what are you willing to push through the dip for?’ What are you willing to stand up for, bleed for, commit to and generally be unreasonable about? Because that’s what’s going to actually get done.
SETH GODIN

Accomplish Done Question Real Stand Want
More than anything else, I think prospects, customers and citizens watch what you do more than they listen to what you say.
SETH GODIN

Citizens Thinking Watches
Do you believe in what you do? Every day? It turns out that belief happens to be a brilliant strategy.
SETH GODIN

Belief Believe Brilliant Happen

The first rule of doing work that matters: Go to work on a regular basis.

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The first rule of doing work that matters: Go to work on a regular basis.

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