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Just about anything worth doing is worth doing better.

Seth Godin

The goal of a marketing interaction isn’t to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
SETH GODIN

Goal Moving Opportunity
Before you tell yourself you have no right to invent this or improve that, remind yourself that the person before you had no right either, but did it anyway.
SETH GODIN

Anyway Persons Yourself
Just as we don’t spend a lot of time worrying about how all those poets out there are going to monetize their poetry, the same is true for most bloggers.
SETH GODIN

Blogger Funny Thoughtful Worry
You can listen to what people say, sure. But you will be far more effective if you listen to what people do.
SETH GODIN

Effectiveness People Success
Getting picked is fine if it happens to you. But it’s not a plan. It’s a version of waiting and hoping.
SETH GODIN

Fine Plans Waiting
Fire the committee. No great website in history has been conceived of by more than three people. Not one. This is a deal breaker.
SETH GODIN

Business Fire People
Leadership is the art of giving people a platform for spreading ideas that work.
SETH GODIN

Art Ideas Leadership
Keep starting until you finish.
SETH GODIN

Finish Keep Starting
Facts are irrelevant. What matters is what the consumer believes.
SETH GODIN

Believe Facts Matters What
Don’t find customers for your products, find products for your customers.
SETH GODIN

Business Customer Loyal Motivational
So sure, start with a slogan. But don’t bother wasting any time on it if you’re merely going for catchy. Aim for true instead.
SETH GODIN

Aim Bother Catchy
The big win is when you refuse to settle for average or mediocre.
SETH GODIN

Average Settling Winning
Leaders have followers, managers have employees. Managers make widgets, leaders make change.
SETH GODIN

Employee Followers Leader
If you try to delight the undelightable, you’ve made yourself miserable for no reason.
SETH GODIN

Delight Miserable Trying
The first rule of doing work that matters: Go to work on a regular basis.
SETH GODIN

Bases Firsts Matter
Don’t create for the masses. Create for the people who are your kind of weird.
SETH GODIN

Kind Mass People

Just about anything worth doing is worth doing better.

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Just about anything worth doing is worth doing better.

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