Be bold, make mistakes, learn a lesson, and fix what doesn’t work.
SETH GODINBe bold, make mistakes, learn a lesson, and fix what doesn’t work.
SETH GODINMost people have bosses who hire them to fill a slot in the work chart and to do what they are told. And most people who are doing what they are told feel safe; it feels reliable.
SETH GODINGetting picked is fine if it happens to you. But it’s not a plan. It’s a version of waiting and hoping.
SETH GODINThe goal of a marketing interaction isn’t to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
SETH GODINChange isn’t made by asking permission. Change is made by asking forgiveness, later.
SETH GODINBuild it, and they will come” only works in the movies. Social Media is a “build it, nurture it, engage them, and they may come and stay.
SETH GODINAre you copying others? People won’t pay extra for that. You won’t be followed for that.
SETH GODINGood enough’ stopped being good enough a long time ago. so why not be great?
SETH GODINIf you’re not the best in the world at what you do, then you have to get better.
SETH GODINFire the committee. No great website in history has been conceived of by more than three people. Not one. This is a deal breaker.
SETH GODINIf you can’t state your position in eight words, you don’t have a position.
SETH GODINFor most modern marketers, quantity isn’t the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.
SETH GODINNo one has ever built a statue to a critic, it’s true. On the other hand, it’s only the people with statues that get pooped on by birds flying by.
SETH GODINPerfect can’t possibly be the goal, we’re left with generous, important and human instead.
SETH GODINThe cost of being wrong is less than the cost of doing nothing.
SETH GODINThere’s a big difference between not settling and not starting.
SETH GODIN