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Just because the tide is out, doesn’t mean there is less water in the ocean.

Seth Godin

Seek out habits that help you overcome fear or inertia. Destroy those that do the opposite.
SETH GODIN

Helping Opposites Overcoming
Build it, and they will come” only works in the movies. Social Media is a “build it, nurture it, engage them, and they may come and stay.
SETH GODIN

Marketing May Media
Quit or be exceptional. Average is for losers.
SETH GODIN

Average Loser Quitting
The Cul-de-Sac ( French for “dead end” ) … is a situation where you work and work and work and nothing much changes
SETH GODIN

Dead Ends Ends Situation
Your art is the act of taking personal responsibility, challenging the status quo, and changing people.
SETH GODIN

Art People Responsibility
The big win is when you refuse to settle for average or mediocre.
SETH GODIN

Average Settling Winning
The key to success is to find a way to stand out–to be the purple cow in a field of monochrome Holsteins.
SETH GODIN

Cows Keys Purple
Please stop waiting for a map. We reward those who draw maps, not those who follow them.
SETH GODIN

Funny Map Waiting
If you can’t state your position in eight words, you don’t have a position.
SETH GODIN

Eight Position States
People talking about you is far more effective than talking about yourself.
SETH GODIN

About People Talking Yourself
The goal of a marketing interaction isn’t to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
SETH GODIN

Goal Moving Opportunity
Rehearsing failure is simply a bad habit, not a productive use of your time. When you choose to visualize the path that works, you’re more likely to shore it up and create an environment where it can take place.
SETH GODIN

Environment Path Use
Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.
SETH GODIN

Marketing Motivation People
Believe in what you do, because you may have to do it for a long time before it catches on.
SETH GODIN

Believe Long May
People who make a difference never wait for just the right time. They know that it will never arrive.
SETH GODIN

Differences People Waiting
The public square is more public than ever, but minds are rarely changed in 140 character bursts and by selfies.
SETH GODIN

Character Mind Squares

Just because the tide is out, doesn’t mean there is less water in the ocean.

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Just because the tide is out, doesn’t mean there is less water in the ocean.

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Popular Authors

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