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Just because the tide is out, doesn’t mean there is less water in the ocean.

Seth Godin

If you can’t state your position in eight words, you don’t have a position.
SETH GODIN

Eight Position States
Most people have bosses who hire them to fill a slot in the work chart and to do what they are told. And most people who are doing what they are told feel safe; it feels reliable.
SETH GODIN

Boss People Safe
We know what you want to accomplish… The real question is, ‘what are you willing to push through the dip for?’ What are you willing to stand up for, bleed for, commit to and generally be unreasonable about? Because that’s what’s going to actually get done.
SETH GODIN

Accomplish Done Question Real Stand Want
Where do you put the fear when you choose to innovate? The fear is there, but you have to find a place to put it.
SETH GODIN

Failure Fear Perseverance
As soon as we associate reading with a test, we’ve missed the point.
SETH GODIN

Associates Reading Tests
If you hear my idea and dont believe it , thats not your fault its mine.
SETH GODIN

Believe Faults Ideas
Make enough mole hills, and eventually you will build a mountain.
SETH GODIN

Hills Moles Mountain
In a long distance race, everyone gets tired. The winner is the runner who figures out where to put the tired, figures out how to store it away until after the race is over. Sure, he’s tired. Everyone is. That’s not the point. The point is to run.
SETH GODIN

Distance Running Tired
Social Networking that matters is helping people archive their goals. Doing it reliably and repeatability so that over time people have an interest in helping you achieve your goals.
SETH GODIN

Archive Goal People
Learning is not watching a video, learning is taking action and seeing what happens.
SETH GODIN

Action Happens Video
For most modern marketers, quantity isn’t the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.
SETH GODIN

Changing Differences Life Matters
Remarkable visions and genuine insights are always met with resistance.
SETH GODIN

Genuine Resistance Vision
Are you copying others? People won’t pay extra for that. You won’t be followed for that.
SETH GODIN

Copying Pay People
In a race, sooner or later there’s a moment that separates the winner from those who don’t win. That instant is your chance, the moment you’ve been waiting for.
SETH GODIN

Motivational Sports Winning
The tiny cost of failure…is dwarfed by the huge cost of not trying.
SETH GODIN

Cost Leadership Trying
Seek out habits that help you overcome fear or inertia. Destroy those that do the opposite.
SETH GODIN

Helping Opposites Overcoming

Just because the tide is out, doesn’t mean there is less water in the ocean.

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Just because the tide is out, doesn’t mean there is less water in the ocean.

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Popular Authors

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