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Just because the tide is out, doesn’t mean there is less water in the ocean.

Seth Godin

The purpose of an elevator pitch is to describe a situation or solution so compelling that the person you’re with wants to hear more even after the elevator ride is over.
SETH GODIN

Elevator Purpose Solution Want
Go ahead and make something for the elites. Not the elites of class or wealth, but the elites of curiosity, passion and taste. Every great thing ever created was created by and for this group.
SETH GODIN

Class Curiosity Passion
So much easier to aim for the smallest possible audience, not the largest, to build long-term value among a trusted, delighted tribe, to create work that matters and stands the test of time.
SETH GODIN

Long Matter Tests
There’s no shortage of great ideas. There’s a shortage of execution.
SETH GODIN

Execution Great Idea Ideas
Fitting in is a short-term strategy, standing out pays off in the long run.
SETH GODIN

Leadership Motivational Running
The organizations of the future are filled with smart, fast, flexible people on a mission
SETH GODIN

Organization People Smart
At least at first, the new thing is rarely as good as the old thing was. If you need the alternative to be better than the status quo from the very start, you’ll never begin.
SETH GODIN

Alternatives Needs Old Things
Change isn’t made by asking permission. Change is made by asking forgiveness, later.
SETH GODIN

Asking Change Forgiveness Permission
The big win is when you refuse to settle for average or mediocre.
SETH GODIN

Average Settling Winning
In a long distance race, everyone gets tired. The winner is the runner who figures out where to put the tired, figures out how to store it away until after the race is over. Sure, he’s tired. Everyone is. That’s not the point. The point is to run.
SETH GODIN

Distance Running Tired
Make enough mole hills, and eventually you will build a mountain.
SETH GODIN

Hills Moles Mountain
We know what you want to accomplish… The real question is, ‘what are you willing to push through the dip for?’ What are you willing to stand up for, bleed for, commit to and generally be unreasonable about? Because that’s what’s going to actually get done.
SETH GODIN

Accomplish Done Question Real Stand Want
How was your day?’ is a question that matters a lot more than it seems.
SETH GODIN

Day Matter More Seems
Making promises and keeping them is a great way to build a brand.
SETH GODIN

Marketing Promise Way
We’re all born creative, it takes a little while to become afraid.
SETH GODIN

Born Creative Littles
People who make a difference never wait for just the right time. They know that it will never arrive.
SETH GODIN

Differences People Waiting

Just because the tide is out, doesn’t mean there is less water in the ocean.

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Just because the tide is out, doesn’t mean there is less water in the ocean.

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Popular Authors

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