black
grey
blue
red
brown
white

There’s nothing wrong with having a plan. Plans are great. But missions are better. Missions survive when plans fail, and plans almost always fail.

Seth Godin

The best favors are worth doing for the doing, not because we’ll ever get paid back appropriately.
SETH GODIN

Favors Paid
Keep starting until you finish.
SETH GODIN

Finish Keep Starting
Learning is not watching a video, learning is taking action and seeing what happens.
SETH GODIN

Action Happens Video
Fitting in is a short-term strategy that gets you nowhere. Standing out is a long-term strategy that takes guts and produces results.
SETH GODIN

Long Positivity Strategy
Believe in what you do, because you may have to do it for a long time before it catches on.
SETH GODIN

Believe Long May
The tiny cost of failure…is dwarfed by the huge cost of not trying.
SETH GODIN

Cost Leadership Trying
You don’t win an Olympic gold medal with a few weeks of intensive training.
SETH GODIN

Gold Training Winning
The internet was supposed to homogenize everyone by connecting us all. Instead what it’s allowed is silos of interest.
SETH GODIN

Connecting Interest Internet
Too often, the person who wrecks our work is us.
SETH GODIN

Out Persons Work Wrecks
Don’t be different just to be different. Be different to be better.
SETH GODIN

Better Different People
The status quo is persistent and resistant. It exists because everyone wants it to. Everyone believes that what they’ve got is probably better than the risk and fear that come with change.
SETH GODIN

Believe Risk Want
Change isn’t made by asking permission. Change is made by asking forgiveness, later.
SETH GODIN

Asking Change Forgiveness Permission
If you are wiling to do something that might not work, you are closer to being an artist.
SETH GODIN

Artist Creativity might
The less people know, the more they yell.
SETH GODIN

Communication Knows People
A big part of doing your work is defending your time and your attention so you can do your work.
SETH GODIN

Attention Bigs Defend Time
So much easier to aim for the smallest possible audience, not the largest, to build long-term value among a trusted, delighted tribe, to create work that matters and stands the test of time.
SETH GODIN

Long Matter Tests

There’s nothing wrong with having a plan. Plans are great. But missions are better. Missions survive when plans fail, and plans almost always fail.

Related Topics

Popular Authors

There’s nothing wrong with having a plan. Plans are great. But missions are better. Missions survive when plans fail, and plans almost always fail.

Related Topics

Popular Authors

More Seth Godin Quotes