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I believe in God, family, and McDonald’s. And in the office, that order is reversed.

Ray Kroc

Take calculated risks. Act boldly and thoughtfully. Be an agile company.
RAY KROC

Act Bold Calculation Company Inspirational Risk Thinking
The quality of a leader is reflected in the standards they set for themselves.
RAY KROC

Leadership Quality Reflection Standard
Luck is a dividend of sweat.
RAY KROC

Hard Work Luck One Liner
I was never much of a reader when I was a boy. Books bored me. I liked action. But I spent a lot of time thinking about things. I’d imagine all kinds of situations and how I would handle them.
RAY KROC

Book Boredom Boy Imagination Kind Myself Reading Thinking Time
Our aim was to insure repeat business based on the system’s reputation rather than on the quality of a single store or operator.
RAY KROC

Business Ourselves Quality Repeat Reputation Store
You’ll learn more about a road by traveling it than by consulting all the maps in the world.
RAY KROC

Learning Map Road Travel World Yourself
If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them.
RAY KROC

Cleaning Myself Ocean Quality Repeat Service Thinking Time Value Word
We take the hamburger business more seriously than anyone else.
RAY KROC

Business Priority Serious
All money means to me is a pride in accomplishment.
RAY KROC

Accomplishment Money Myself Pride
If my competitor were drowning I’d stick a hose in his mouth and turn on the water.
RAY KROC

Competition Drown Myself Water
The more I help others to succeed, the more I succeed.
RAY KROC

Generosity Help Kindness Myself Success
When you’re green, your growing. When you’re ripe, you rot.
RAY KROC

Deep Growth Yourself
It’s easy to have principles when you’re rich. The important thing is to have principles when you’re poor.
RAY KROC

Easy Important Poor Principle Rich
To be successful, you must be daring, be first and be different.
RAY KROC

Dare Different Success Yourself
Understanding created by the intellect cannot be acquired by means of the occult, only by the aid of the zodiac, bringing forth that small flame by whose light part of the future may be discerned.
RAY KROC

Creation Flame Future Intellectual Understand
I never considered my dreams wasted energy; they were invariably linked to some form of action. When I dreamed about having a lemonade stand, for example, it wasn’t long before I set up a lemonade stand.
RAY KROC

Action Connection Dreams Energy Myself Wasted Time

I believe in God, family, and McDonald’s. And in the office, that order is reversed.

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I believe in God, family, and McDonald’s. And in the office, that order is reversed.

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