I suffer with you. I’ve never seen such stupid ballplaying in all my life!
RAY KROCI believe in God, family, and McDonald’s. And in the office, that order is reversed.
More Ray Kroc Quotes
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Creativity is a highfalutin’ word for the work I have to do between now and Tuesday.
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All money means to me is a pride in accomplishment.
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When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
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Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I’ll kill ’em, and I’m going to kill ’em before they kill me.
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I wasn’t prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
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When you’re green, your growing. When you’re ripe, you rot.
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It’s easy to have principles when you’re rich. The important thing is to have principles when you’re poor.
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In the City of God there will be a great thunder, Two brothers torn apart by Chaos, while the fortress endures, the great leader will succumb, The third big war will begin when the big city is burning.
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From the calm morning, the end will come when of the dancing horse the number of circles will be nine.
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The organization cannot trust the individual; the individual must trust the organization.
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I never considered my dreams wasted energy; they were invariably linked to some form of action. When I dreamed about having a lemonade stand, for example, it wasn’t long before I set up a lemonade stand.
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald’s. Everything else was secondary for me.
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You must perfect every fundamental of your business if you expect it to perform well.
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Visions of McDonald’s restaurants dotting crossroads all over the country paraded through my brain. I don’t believe in saturation. We’re thinking and talking worldwide.
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It requires a certain kind of mind to see beauty in a hamburger bun.
RAY KROC