It’s easy to have principles when you’re rich. The important thing is to have principles when you’re poor.
RAY KROCI believe in God, family, and McDonald’s. And in the office, that order is reversed.
More Ray Kroc Quotes
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If you work just for money, you’ll never make it, but if you love what you’re doing and you always put the customer first, success will be yours.
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If you’re not a risk taker, you should get the hell out of business.
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Visions of McDonald’s restaurants dotting crossroads all over the country paraded through my brain. I don’t believe in saturation. We’re thinking and talking worldwide.
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You’re only as good as the people you hire.
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I like to get people fired up, fill them with zeal for McDonald’s, and watch the results in their work.
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Luck is a dividend of sweat.
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We take the hamburger business more seriously than anyone else.
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I was never much of a reader when I was a boy. Books bored me. I liked action. But I spent a lot of time thinking about things. I’d imagine all kinds of situations and how I would handle them.
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McDonald’s is a people business, and that smile on that counter girl’s face when she takes your order is a vital part of our image.
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There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
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We provide food that customers love, day after day after day. People just want more of it.
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There’s a lot more future in hamburgers than in baseball.
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Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I’ll kill ’em, and I’m going to kill ’em before they kill me.
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In my experience, good executives don’t make mistakes.
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There are things money can’t buy and hard work can’t win. One of them is happiness.
RAY KROC