If you believe in it, and you believe in it hard, it is impossible to fail.
RAY KROCIf you work just for money, you’ll never make it, but if you love what you’re doing and you always put the customer first, success will be yours.
More Ray Kroc Quotes
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We provide food that customers love, day after day after day. People just want more of it.
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I wasn’t prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
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I like to get people fired up, fill them with zeal for McDonald’s, and watch the results in their work.
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I was never much of a reader when I was a boy. Books bored me. I liked action. But I spent a lot of time thinking about things. I’d imagine all kinds of situations and how I would handle them.
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I HAVE ALWAYS believed that each man makes his own happiness and is responsible for his own problems.
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If you work just for money, you’ll never make it, but if you love what you’re doing and you always put the customer first, success will be yours.
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Understanding created by the intellect cannot be acquired by means of the occult, only by the aid of the zodiac, bringing forth that small flame by whose light part of the future may be discerned.
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It’s easy to have principles when you’re rich. The important thing is to have principles when you’re poor.
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Take calculated risks. Act boldly and thoughtfully. Be an agile company.
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The key to success is being in the right place at the right time, recognizing that you are there, and taking action!
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From the calm morning, the end will come when of the dancing horse the number of circles will be nine.
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When you’re green, your growing. When you’re ripe, you rot.
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Happiness is not a tangible thing, it’s a byproduct – a byproduct of achievement.
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Our aim was to insure repeat business based on the system’s reputation rather than on the quality of a single store or operator.
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If you do it first class and you don’t compromise values, and you don’t compromise quality, and you don’t compromise service, and you don’t compromise cleanliness, then everybody else who is the competitor has got to play catch-up.
RAY KROC