Our aim was to insure repeat business based on the system’s reputation rather than on the quality of a single store or operator.
RAY KROCIn my experience, good executives don’t make mistakes.
More Ray Kroc Quotes
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If you’re not a risk taker, you should get the hell out of business.
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If my competitor were drowning I’d stick a hose in his mouth and turn on the water.
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If you believe in it, and you believe in it hard, it is impossible to fail.
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Understanding created by the intellect cannot be acquired by means of the occult, only by the aid of the zodiac, bringing forth that small flame by whose light part of the future may be discerned.
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No one of us is more important than the rest of us.
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Happiness is not a tangible thing, it’s a byproduct – a byproduct of achievement.
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The body without soul is no longer at the sacrifice. At the day of death it come to rebirth. The divine spirit will make the soul rejoice seeing the eternity of the world.
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It’s easy to have principles when you’re rich. The important thing is to have principles when you’re poor.
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Are you green and growing or ripe and rotting?
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Adversity can strengthen you if you have the will to grind it out.
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When the exhausted Sun takes up his cycle then my prophecy and threats will be accomplished.
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No self-respecting pitcher throws the same way to every batter and no self-respecting salesman makes the same pitch to every client.
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I was never much of a reader when I was a boy. Books bored me. I liked action. But I spent a lot of time thinking about things. I’d imagine all kinds of situations and how I would handle them.
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I don’t believe in saturation. We’re thinking and talking worldwide.
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Luck is a dividend of sweat.
RAY KROC