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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald’s. Everything else was secondary for me.

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Difficult Myself Perfection

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We take the hamburger business more seriously than anyone else.
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I like to get people fired up, fill them with zeal for McDonald’s, and watch the results in their work.
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Look after the customer and the business will take care of itself.
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I believe in God, family, and McDonald’s. And in the office, that order is reversed.
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There’s a lot more future in hamburgers than in baseball.
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If you believe in it, and you believe in it hard, it is impossible to fail.
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