To an old leader will be born an idiot heir, weak both in knowledge and in war.
RAY KROCPerfection is very difficult to achieve, and perfection was what I wanted in McDonald’s. Everything else was secondary for me.
More Ray Kroc Quotes
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You’ll learn more about a road by traveling it than by consulting all the maps in the world.
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There’s a lot more future in hamburgers than in baseball.
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In business for yourself, but not by yourself.
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I believe in God, family, and McDonald’s. And in the office, that order is reversed.
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When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
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That’s the name of the game. Pleasing the customer. If we ever lose sight of that fact, we’ve lost the ball game.
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In my experience, good executives don’t make mistakes.
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From the calm morning, the end will come when of the dancing horse the number of circles will be nine.
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Tomorrow at sunrise I shall no longer be here.
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Creativity is a highfalutin’ word for the work I have to do between now and Tuesday.
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It requires a certain kind of mind to see beauty in a hamburger bun.
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Luck is a dividend of sweat. The more you sweat, the luckier you get.
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The definition of salesmanship is the gentle art of letting the customer have it your way.
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In the City of God there will be a great thunder, Two brothers torn apart by Chaos, while the fortress endures, the great leader will succumb, The third big war will begin when the big city is burning.
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The first dollar is the most you will get if you don’t love what you are doing.
RAY KROC