If you believe in it, and you believe in it hard, it is impossible to fail.
RAY KROCCreativity is a highfalutin’ word for the work I have to do between now and Tuesday.
More Ray Kroc Quotes
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You’ll learn more about a road by traveling it than by consulting all the maps in the world.
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In business for yourself, but not by yourself.
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Are you green and growing or ripe and rotting?
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Visions of McDonald’s restaurants dotting crossroads all over the country paraded through my brain. I don’t believe in saturation. We’re thinking and talking worldwide.
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When the exhausted Sun takes up his cycle then my prophecy and threats will be accomplished.
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It is no achievement to walk a tightrope laid flat on the floor.
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To be successful, you must be daring, be first and be different.
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The quality of a leader is reflected in the standards they set for themselves.
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If you work just for money, you’ll never make it, but if you love what you’re doing and you always put the customer first, success will be yours.
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It requires a certain kind of mind to see beauty in a hamburger bun.
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If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them.
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Nothing in the world can one imagine beforehand,not the least thing,everything is made up of so many unique particulars that cannot be forseen.
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Luck is a dividend of sweat.
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Tomorrow at sunrise I shall no longer be here.
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There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
RAY KROC