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Creativity is a highfalutin’ word for the work I have to do between now and Tuesday.

Ray Kroc

In business for yourself, but not by yourself.
RAY KROC

Business Team Work Yourself
The organization cannot trust the individual; the individual must trust the organization.
RAY KROC

Organization Person Trust
No self-respecting pitcher throws the same way to every batter and no self-respecting salesman makes the same pitch to every client.
RAY KROC

Man Respect Sales Talk Way
If my competitor were drowning I’d stick a hose in his mouth and turn on the water.
RAY KROC

Competition Drown Myself Water
Visions of McDonald’s restaurants dotting crossroads all over the country paraded through my brain. I don’t believe in saturation. We’re thinking and talking worldwide.
RAY KROC

Believe Country Head International Talk Thinking Vision World
If you do it first class and you don’t compromise values, and you don’t compromise quality, and you don’t compromise service, and you don’t compromise cleanliness, then everybody else who is the competitor has got to play catch-up.
RAY KROC

Class Competition Compromise Quality Service Value Yourself
If you’re not a risk taker, you should get the hell out of business.
RAY KROC

Business Inspirational Leaving Risk Yourself
To be successful, you must be daring, be first and be different.
RAY KROC

Dare Different Success Yourself
I like to get people fired up, fill them with zeal for McDonald’s, and watch the results in their work.
RAY KROC

Myself People Result Work Zeal
I believe in God, family, and McDonald’s. And in the office, that order is reversed.
RAY KROC

Believe Family God Myself Order Reverse
I was never much of a reader when I was a boy. Books bored me. I liked action. But I spent a lot of time thinking about things. I’d imagine all kinds of situations and how I would handle them.
RAY KROC

Book Boredom Boy Imagination Kind Myself Reading Thinking Time
The third big war will begin when the big city is burning.
RAY KROC

Beginning Big Burn City War
Are you green and growing or ripe and rotting?
RAY KROC

Age Growth Yourself
There are things money can’t buy and hard work can’t win. One of them is happiness.
RAY KROC

Happiness Hard Work Money Myself Oneself Price Win
Understanding created by the intellect cannot be acquired by means of the occult, only by the aid of the zodiac, bringing forth that small flame by whose light part of the future may be discerned.
RAY KROC

Creation Flame Future Intellectual Understand
If you’ve got time to lean, you’ve got time to clean.
RAY KROC

Cleaning Time Yourself

Creativity is a highfalutin’ word for the work I have to do between now and Tuesday.

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Creativity is a highfalutin’ word for the work I have to do between now and Tuesday.

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