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Creativity is a highfalutin’ word for the work I have to do between now and Tuesday.

Ray Kroc

The organization cannot trust the individual; the individual must trust the organization.
RAY KROC

Organization Person Trust
While formal schooling is an important advantage, it is not a guarantee of success nor is its absence a fatal handicap.
RAY KROC

Absence Advantage Important Success
No one of us is more important than the rest of us.
RAY KROC

Important Priority Team Work
None of Us is as Good as All of Us.
RAY KROC

Goodness Inspirational Team Work
Nothing in the world can one imagine beforehand,not the least thing,everything is made up of so many unique particulars that cannot be forseen.
RAY KROC

Imagination See Unique World
When you’re green, your growing. When you’re ripe, you rot.
RAY KROC

Deep Growth Yourself
We have an obligation to give something back to the community that gives so much to us.
RAY KROC

Community Fulfill Generosity Obligation
Mankind will discover objects in space sent to us by the watchers.
RAY KROC

Discover Kind Man
In business for yourself, but not by yourself.
RAY KROC

Business Team Work Yourself
Look after the customer and the business will take care of itself.
RAY KROC

Business Customer Priority Success
After there is great trouble among mankind, a greater one is prepared. The great mover of the universe will renew time, rain, blood, thirst, famine, steel weapons and disease. In the heavens, a fire seen.
RAY KROC

Fire Greatness Heaven Kind Man Rain See Time Trouble Weapon
If you do it first class and you don’t compromise values, and you don’t compromise quality, and you don’t compromise service, and you don’t compromise cleanliness, then everybody else who is the competitor has got to play catch-up.
RAY KROC

Class Competition Compromise Quality Service Value Yourself
If you work just for money, you’ll never make it, but if you love what you’re doing and you always put the customer first, success will be yours.
RAY KROC

Customer Job Love Money Success Work Yourself
When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
RAY KROC

Bad Build Cost Time Wait
McDonald’s is a people business, and that smile on that counter girl’s face when she takes your order is a vital part of our image.
RAY KROC

Business Face Girl Image People Smile
Our aim was to insure repeat business based on the system’s reputation rather than on the quality of a single store or operator.
RAY KROC

Business Ourselves Quality Repeat Reputation Store

Creativity is a highfalutin’ word for the work I have to do between now and Tuesday.

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Creativity is a highfalutin’ word for the work I have to do between now and Tuesday.

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