To an old leader will be born an idiot heir, weak both in knowledge and in war.
RAY KROCIf I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them.
More Ray Kroc Quotes
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The third big war will begin when the big city is burning.
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Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I’ll kill ’em, and I’m going to kill ’em before they kill me.
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All money means to me is a pride in accomplishment.
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Nothing in the world can one imagine beforehand,not the least thing,everything is made up of so many unique particulars that cannot be forseen.
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I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
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We provide food that customers love, day after day after day. People just want more of it.
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After there is great trouble among mankind, a greater one is prepared. The great mover of the universe will renew time, rain, blood, thirst, famine, steel weapons and disease. In the heavens, a fire seen.
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I believe in God, family, and McDonald’s. And in the office, that order is reversed.
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The definition of salesmanship is the gentle art of letting the customer have it your way.
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We take the hamburger business more seriously than anyone else.
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I never considered my dreams wasted energy; they were invariably linked to some form of action. When I dreamed about having a lemonade stand, for example, it wasn’t long before I set up a lemonade stand.
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If you’re not a risk taker, you should get the hell out of business.
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The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it.
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Look after the customer and the business will take care of itself.
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If my competitor were drowning I’d stick a hose in his mouth and turn on the water.
RAY KROC






