We provide food that customers love, day after day after day. People just want more of it.
RAY KROCIf I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them.
More Ray Kroc Quotes
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The first dollar is the most you will get if you don’t love what you are doing.
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I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
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I saw opportunity appear in an ugly six-spindle shake machine … and grabbed it.
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The definition of salesmanship is the gentle art of letting the customer have it your way.
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There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
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Adversity can strengthen you if you have the will to grind it out.
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It requires a certain kind of mind to see beauty in a hamburger bun.
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You must perfect every fundamental of your business if you expect it to perform well.
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Mankind will discover objects in space sent to us by the watchers.
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You’ll learn more about a road by traveling it than by consulting all the maps in the world.
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Are you green and growing or ripe and rotting?
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Our aim was to insure repeat business based on the system’s reputation rather than on the quality of a single store or operator.
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The key to success is being in the right place at the right time, recognizing that you are there, and taking action!
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It is no achievement to walk a tightrope laid flat on the floor.
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There’s a lot more future in hamburgers than in baseball.
RAY KROC