Take calculated risks. Act boldly and thoughtfully. Be an agile company.
RAY KROCIf I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them.
More Ray Kroc Quotes
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If you work just for money, you’ll never make it, but if you love what you’re doing and you always put the customer first, success will be yours.
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If you’re not a risk taker, you should get the hell out of business.
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We take the hamburger business more seriously than anyone else.
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I was an overnight success all right, but 30 years is a long, long night.
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It is no achievement to walk a tightrope laid flat on the floor.
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I HAVE ALWAYS believed that each man makes his own happiness and is responsible for his own problems.
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In my experience, good executives don’t make mistakes.
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You must perfect every fundamental of your business if you expect it to perform well.
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The first dollar is the most you will get if you don’t love what you are doing.
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Customers tend to avoid a restaurant that’s going aswamp in its own sludge.
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There’s a lot more future in hamburgers than in baseball.
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Our aim was to insure repeat business based on the system’s reputation rather than on the quality of a single store or operator.
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It requires a certain kind of mind to see beauty in a hamburger bun.
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After there is great trouble among mankind, a greater one is prepared. The great mover of the universe will renew time, rain, blood, thirst, famine, steel weapons and disease. In the heavens, a fire seen.
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When you’re green, your growing. When you’re ripe, you rot.
RAY KROC