We provide food that customers love, day after day after day. People just want more of it.
RAY KROCCustomers tend to avoid a restaurant that’s going aswamp in its own sludge.
More Ray Kroc Quotes
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When you’re green, your growing. When you’re ripe, you rot.
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I wasn’t prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
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It’s easy to have principles when you’re rich. The important thing is to have principles when you’re poor.
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The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it.
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I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
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In the City of God there will be a great thunder, Two brothers torn apart by Chaos, while the fortress endures, the great leader will succumb, The third big war will begin when the big city is burning.
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I like to get people fired up, fill them with zeal for McDonald’s, and watch the results in their work.
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Our aim was to insure repeat business based on the system’s reputation rather than on the quality of a single store or operator.
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In business for yourself, but not by yourself.
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I was an overnight success all right, but 30 years is a long, long night.
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The body without soul is no longer at the sacrifice. At the day of death it come to rebirth. The divine spirit will make the soul rejoice seeing the eternity of the world.
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald’s. Everything else was secondary for me.
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I was never much of a reader when I was a boy. Books bored me. I liked action. But I spent a lot of time thinking about things. I’d imagine all kinds of situations and how I would handle them.
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I believe in God, family, and McDonald’s. And in the office, that order is reversed.
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There’s a lot more future in hamburgers than in baseball.
RAY KROC