In my experience, good executives don’t make mistakes.
RAY KROCCustomers tend to avoid a restaurant that’s going aswamp in its own sludge.
More Ray Kroc Quotes
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You’re only as good as the people you hire.
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You’ll learn more about a road by traveling it than by consulting all the maps in the world.
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The body without soul is no longer at the sacrifice. At the day of death it come to rebirth. The divine spirit will make the soul rejoice seeing the eternity of the world.
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I saw opportunity appear in an ugly six-spindle shake machine … and grabbed it.
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The more I help others to succeed, the more I succeed.
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To an old leader will be born an idiot heir, weak both in knowledge and in war.
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The definition of salesmanship is the gentle art of letting the customer have it your way.
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We have an obligation to give something back to the community that gives so much to us.
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When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
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I was an overnight success all right, but 30 years is a long, long night.
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald’s. Everything else was secondary for me.
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It’s easy to have principles when you’re rich. The important thing is to have principles when you’re poor.
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While formal schooling is an important advantage, it is not a guarantee of success nor is its absence a fatal handicap.
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Nothing in the world can one imagine beforehand,not the least thing,everything is made up of so many unique particulars that cannot be forseen.
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If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them.
RAY KROC