When the exhausted Sun takes up his cycle then my prophecy and threats will be accomplished.
RAY KROCCustomers tend to avoid a restaurant that’s going aswamp in its own sludge.
More Ray Kroc Quotes
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No self-respecting pitcher throws the same way to every batter and no self-respecting salesman makes the same pitch to every client.
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You’re only as good as the people you hire.
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I was never much of a reader when I was a boy. Books bored me. I liked action. But I spent a lot of time thinking about things. I’d imagine all kinds of situations and how I would handle them.
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If my competitor were drowning I’d stick a hose in his mouth and turn on the water.
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Our aim was to insure repeat business based on the system’s reputation rather than on the quality of a single store or operator.
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Tomorrow at sunrise I shall no longer be here.
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We need god to prosper those without him will not.
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You’ll learn more about a road by traveling it than by consulting all the maps in the world.
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McDonald’s is a people business, and that smile on that counter girl’s face when she takes your order is a vital part of our image.
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While formal schooling is an important advantage, it is not a guarantee of success nor is its absence a fatal handicap.
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Luck is a dividend of sweat.
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Happiness is not a tangible thing, it’s a byproduct – a byproduct of achievement.
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In my experience, good executives don’t make mistakes.
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I like to get people fired up, fill them with zeal for McDonald’s, and watch the results in their work.
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After there is great trouble among mankind, a greater one is prepared. The great mover of the universe will renew time, rain, blood, thirst, famine, steel weapons and disease. In the heavens, a fire seen.
RAY KROC