If you’ve got time to lean, you’ve got time to clean.
RAY KROCCustomers tend to avoid a restaurant that’s going aswamp in its own sludge.
More Ray Kroc Quotes
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If you believe in it, and you believe in it hard, it is impossible to fail.
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The third big war will begin when the big city is burning.
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McDonald’s is a people business, and that smile on that counter girl’s face when she takes your order is a vital part of our image.
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We have an obligation to give something back to the community that gives so much to us.
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I was an overnight success all right, but 30 years is a long, long night.
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Tomorrow at sunrise I shall no longer be here.
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If you do it first class and you don’t compromise values, and you don’t compromise quality, and you don’t compromise service, and you don’t compromise cleanliness, then everybody else who is the competitor has got to play catch-up.
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Happiness is not a tangible thing, it’s a byproduct – a byproduct of achievement.
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Understanding created by the intellect cannot be acquired by means of the occult, only by the aid of the zodiac, bringing forth that small flame by whose light part of the future may be discerned.
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We take the hamburger business more seriously than anyone else.
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The definition of salesmanship is the gentle art of letting the customer have it your way.
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If you work just for money, you’ll never make it, but if you love what you’re doing and you always put the customer first, success will be yours.
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I suffer with you. I’ve never seen such stupid ballplaying in all my life!
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Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I’ll kill ’em, and I’m going to kill ’em before they kill me.
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It requires a certain kind of mind to see beauty in a hamburger bun.
RAY KROC