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Customers tend to avoid a restaurant that’s going aswamp in its own sludge.

Ray Kroc

In the City of God there will be a great thunder, Two brothers torn apart by Chaos, while the fortress endures, the great leader will succumb, The third big war will begin when the big city is burning.
RAY KROC

Beginning Brother City Endurance God Greatness
Mankind will discover objects in space sent to us by the watchers.
RAY KROC

Discover Kind Man
I HAVE ALWAYS believed that each man makes his own happiness and is responsible for his own problems.
RAY KROC

Believe Happiness Man Myself Problem Responsibility
To be successful, you must be daring, be first and be different.
RAY KROC

Dare Different Success Yourself
The key to success is being in the right place at the right time, recognizing that you are there, and taking action!
RAY KROC

Action Key Place Recognition Right Success
None of Us is as Good as All of Us.
RAY KROC

Goodness Inspirational Team Work
While formal schooling is an important advantage, it is not a guarantee of success nor is its absence a fatal handicap.
RAY KROC

Absence Advantage Important Success
There’s a lot more future in hamburgers than in baseball.
RAY KROC

Business Food Future Sports
Our aim was to insure repeat business based on the system’s reputation rather than on the quality of a single store or operator.
RAY KROC

Business Ourselves Quality Repeat Reputation Store
Take calculated risks. Act boldly and thoughtfully. Be an agile company.
RAY KROC

Act Bold Calculation Company Inspirational Risk Thinking
Understanding created by the intellect cannot be acquired by means of the occult, only by the aid of the zodiac, bringing forth that small flame by whose light part of the future may be discerned.
RAY KROC

Creation Flame Future Intellectual Understand
We have an obligation to give something back to the community that gives so much to us.
RAY KROC

Community Fulfill Generosity Obligation
If you’re not a risk taker, you should get the hell out of business.
RAY KROC

Business Inspirational Leaving Risk Yourself
If you have time to lean, you have time to clean.
RAY KROC

Cleaning Experience Time Yourself
I wasn’t prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
RAY KROC

Big Preparation Room Thinking Writing Yourself
I saw opportunity appear in an ugly six-spindle shake machine … and grabbed it.
RAY KROC

Appearance Machine Myself Opportunity

Customers tend to avoid a restaurant that’s going aswamp in its own sludge.

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Customers tend to avoid a restaurant that’s going aswamp in its own sludge.

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