The organization cannot trust the individual; the individual must trust the organization.
RAY KROCThere is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
More Ray Kroc Quotes
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If my competitor were drowning I’d stick a hose in his mouth and turn on the water.
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The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it.
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Luck is a dividend of sweat.
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The first dollar is the most you will get if you don’t love what you are doing.
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We take the hamburger business more seriously than anyone else.
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Luck is a dividend of sweat. The more you sweat, the luckier you get.
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Creativity is a highfalutin’ word for the work I have to do between now and Tuesday.
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I like to get people fired up, fill them with zeal for McDonald’s, and watch the results in their work.
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McDonald’s is a people business, and that smile on that counter girl’s face when she takes your order is a vital part of our image.
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Nothing in the world can one imagine beforehand,not the least thing,everything is made up of so many unique particulars that cannot be forseen.
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I believe in God, family, and McDonald’s. And in the office, that order is reversed.
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Tomorrow at sunrise I shall no longer be here.
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We have an obligation to give something back to the community that gives so much to us.
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I don’t believe in saturation. We’re thinking and talking worldwide.
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In business for yourself, but not by yourself.
RAY KROC