If you’re not a risk taker, you should get the hell out of business.
RAY KROCThere is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
More Ray Kroc Quotes
-
-
I don’t believe in saturation. We’re thinking and talking worldwide.
RAY KROC -
Our aim was to insure repeat business based on the system’s reputation rather than on the quality of a single store or operator.
RAY KROC -
I like to get people fired up, fill them with zeal for McDonald’s, and watch the results in their work.
RAY KROC -
The quality of a leader is reflected in the standards they set for themselves.
RAY KROC -
All money means to me is a pride in accomplishment.
RAY KROC -
You’re only as good as the people you hire.
RAY KROC -
We take the hamburger business more seriously than anyone else.
RAY KROC -
Take calculated risks. Act boldly and thoughtfully. Be an agile company.
RAY KROC -
We need god to prosper those without him will not.
RAY KROC -
If you believe in it, and you believe in it hard, it is impossible to fail.
RAY KROC -
The definition of salesmanship is the gentle art of letting the customer have it your way.
RAY KROC -
There’s almost nothing you can’t accomplish if you set your mind to it.
RAY KROC -
I believe in God, family, and McDonald’s. And in the office, that order is reversed.
RAY KROC -
Happiness is not a tangible thing, it’s a byproduct – a byproduct of achievement.
RAY KROC -
The first dollar is the most you will get if you don’t love what you are doing.
RAY KROC






