When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
RAY KROCWhen times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
RAY KROCThe more I help others to succeed, the more I succeed.
RAY KROCYou must perfect every fundamental of your business if you expect it to perform well.
RAY KROCWe take the hamburger business more seriously than anyone else.
RAY KROCWhen the exhausted Sun takes up his cycle then my prophecy and threats will be accomplished.
RAY KROCTake calculated risks. Act boldly and thoughtfully. Be an agile company.
RAY KROCThe two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it.
RAY KROCI suffer with you. I’ve never seen such stupid ballplaying in all my life!
RAY KROCOur aim was to insure repeat business based on the system’s reputation rather than on the quality of a single store or operator.
RAY KROCIn the City of God there will be a great thunder, Two brothers torn apart by Chaos, while the fortress endures, the great leader will succumb, The third big war will begin when the big city is burning.
RAY KROCIf you have time to lean, you have time to clean.
RAY KROCI saw opportunity appear in an ugly six-spindle shake machine … and grabbed it.
RAY KROCThere are things money can’t buy and hard work can’t win. One of them is happiness.
RAY KROCI was an overnight success all right, but 30 years is a long, long night.
RAY KROCThe third big war will begin when the big city is burning.
RAY KROCSpeaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I’ll kill ’em, and I’m going to kill ’em before they kill me.
RAY KROC