It requires a certain kind of mind to see beauty in a hamburger bun.
RAY KROCAre you green and growing or ripe and rotting?
More Ray Kroc Quotes
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If my competitor were drowning I’d stick a hose in his mouth and turn on the water.
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There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
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It is no achievement to walk a tightrope laid flat on the floor.
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I saw opportunity appear in an ugly six-spindle shake machine … and grabbed it.
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That’s the name of the game. Pleasing the customer. If we ever lose sight of that fact, we’ve lost the ball game.
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Luck is a dividend of sweat.
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I wasn’t prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
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Nothing in the world can one imagine beforehand,not the least thing,everything is made up of so many unique particulars that cannot be forseen.
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If you work just for money, you’ll never make it, but if you love what you’re doing and you always put the customer first, success will be yours.
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In business for yourself, but not by yourself.
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When the exhausted Sun takes up his cycle then my prophecy and threats will be accomplished.
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In my experience, good executives don’t make mistakes.
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The quality of a leader is reflected in the standards they set for themselves.
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No one of us is more important than the rest of us.
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The third big war will begin when the big city is burning.
RAY KROC






