The third big war will begin when the big city is burning.
RAY KROCSpeaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I’ll kill ’em, and I’m going to kill ’em before they kill me.
More Ray Kroc Quotes
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You must perfect every fundamental of your business if you expect it to perform well.
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When you’re green, your growing. When you’re ripe, you rot.
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I suffer with you. I’ve never seen such stupid ballplaying in all my life!
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There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
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It requires a certain kind of mind to see beauty in a hamburger bun.
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When the exhausted Sun takes up his cycle then my prophecy and threats will be accomplished.
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Our aim was to insure repeat business based on the system’s reputation rather than on the quality of a single store or operator.
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The more I help others to succeed, the more I succeed.
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There are things money can’t buy and hard work can’t win. One of them is happiness.
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If you believe in it, and you believe in it hard, it is impossible to fail.
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All money means to me is a pride in accomplishment.
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It’s easy to have principles when you’re rich. The important thing is to have principles when you’re poor.
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I was an overnight success all right, but 30 years is a long, long night.
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Look after the customer and the business will take care of itself.
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I like to get people fired up, fill them with zeal for McDonald’s, and watch the results in their work.
RAY KROC