It requires a certain kind of mind to see beauty in a hamburger bun.
RAY KROCSpeaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I’ll kill ’em, and I’m going to kill ’em before they kill me.
More Ray Kroc Quotes
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I saw opportunity appear in an ugly six-spindle shake machine … and grabbed it.
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There’s a lot more future in hamburgers than in baseball.
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When you’re green, your growing. When you’re ripe, you rot.
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When the exhausted Sun takes up his cycle then my prophecy and threats will be accomplished.
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Our aim was to insure repeat business based on the system’s reputation rather than on the quality of a single store or operator.
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Look after the customer and the business will take care of itself.
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The quality of a leader is reflected in the standards they set for themselves.
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We provide food that customers love, day after day after day. People just want more of it.
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McDonald’s is a people business, and that smile on that counter girl’s face when she takes your order is a vital part of our image.
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Nothing in the world can one imagine beforehand,not the least thing,everything is made up of so many unique particulars that cannot be forseen.
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When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
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If my competitor were drowning I’d stick a hose in his mouth and turn on the water.
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If you believe in it, and you believe in it hard, it is impossible to fail.
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We have an obligation to give something back to the community that gives so much to us.
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It is no achievement to walk a tightrope laid flat on the floor.
RAY KROC