We take the hamburger business more seriously than anyone else.
RAY KROCSpeaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I’ll kill ’em, and I’m going to kill ’em before they kill me.
More Ray Kroc Quotes
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In my experience, good executives don’t make mistakes.
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I never considered my dreams wasted energy; they were invariably linked to some form of action. When I dreamed about having a lemonade stand, for example, it wasn’t long before I set up a lemonade stand.
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If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them.
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Mankind will discover objects in space sent to us by the watchers.
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You must perfect every fundamental of your business if you expect it to perform well.
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I don’t believe in saturation. We’re thinking and talking worldwide.
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To an old leader will be born an idiot heir, weak both in knowledge and in war.
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It requires a certain kind of mind to see beauty in a hamburger bun.
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We provide food that customers love, day after day after day. People just want more of it.
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If you believe in it, and you believe in it hard, it is impossible to fail.
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None of Us is as Good as All of Us.
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The third big war will begin when the big city is burning.
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If you’re not a risk taker, you should get the hell out of business.
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If you work just for money, you’ll never make it, but if you love what you’re doing and you always put the customer first, success will be yours.
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When you’re green, your growing. When you’re ripe, you rot.
RAY KROC