When you’re green, your growing. When you’re ripe, you rot.
RAY KROCSpeaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I’ll kill ’em, and I’m going to kill ’em before they kill me.
More Ray Kroc Quotes
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If you do it first class and you don’t compromise values, and you don’t compromise quality, and you don’t compromise service, and you don’t compromise cleanliness, then everybody else who is the competitor has got to play catch-up.
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You must perfect every fundamental of your business if you expect it to perform well.
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It is no achievement to walk a tightrope laid flat on the floor.
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I HAVE ALWAYS believed that each man makes his own happiness and is responsible for his own problems.
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None of Us is as Good as All of Us.
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To be successful, you must be daring, be first and be different.
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All money means to me is a pride in accomplishment.
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Nothing in the world can one imagine beforehand,not the least thing,everything is made up of so many unique particulars that cannot be forseen.
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There are things money can’t buy and hard work can’t win. One of them is happiness.
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In the City of God there will be a great thunder, Two brothers torn apart by Chaos, while the fortress endures, the great leader will succumb, The third big war will begin when the big city is burning.
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McDonald’s is a people business, and that smile on that counter girl’s face when she takes your order is a vital part of our image.
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When the exhausted Sun takes up his cycle then my prophecy and threats will be accomplished.
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When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
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It requires a certain kind of mind to see beauty in a hamburger bun.
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Happiness is not a tangible thing, it’s a byproduct – a byproduct of achievement.
RAY KROC