To be successful, you must be daring, be first and be different.
RAY KROCAdversity can strengthen you if you have the will to grind it out.
More Ray Kroc Quotes
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I never considered my dreams wasted energy; they were invariably linked to some form of action. When I dreamed about having a lemonade stand, for example, it wasn’t long before I set up a lemonade stand.
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To an old leader will be born an idiot heir, weak both in knowledge and in war.
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McDonald’s is a people business, and that smile on that counter girl’s face when she takes your order is a vital part of our image.
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We take the hamburger business more seriously than anyone else.
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The quality of a leader is reflected in the standards they set for themselves.
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When the exhausted Sun takes up his cycle then my prophecy and threats will be accomplished.
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If you’re not a risk taker, you should get the hell out of business.
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The first dollar is the most you will get if you don’t love what you are doing.
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Luck is a dividend of sweat.
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Tomorrow at sunrise I shall no longer be here.
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Are you green and growing or ripe and rotting?
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After there is great trouble among mankind, a greater one is prepared. The great mover of the universe will renew time, rain, blood, thirst, famine, steel weapons and disease. In the heavens, a fire seen.
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If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them.
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From the calm morning, the end will come when of the dancing horse the number of circles will be nine.
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It is no achievement to walk a tightrope laid flat on the floor.
RAY KROC