The more I help others to succeed, the more I succeed.
RAY KROCAdversity can strengthen you if you have the will to grind it out.
More Ray Kroc Quotes
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It is no achievement to walk a tightrope laid flat on the floor.
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I believe in God, family, and McDonald’s. And in the office, that order is reversed.
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Luck is a dividend of sweat.
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If you believe in it, and you believe in it hard, it is impossible to fail.
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I never considered my dreams wasted energy; they were invariably linked to some form of action. When I dreamed about having a lemonade stand, for example, it wasn’t long before I set up a lemonade stand.
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No one of us is more important than the rest of us.
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The first dollar is the most you will get if you don’t love what you are doing.
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You’re only as good as the people you hire.
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I was never much of a reader when I was a boy. Books bored me. I liked action. But I spent a lot of time thinking about things. I’d imagine all kinds of situations and how I would handle them.
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No self-respecting pitcher throws the same way to every batter and no self-respecting salesman makes the same pitch to every client.
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The body without soul is no longer at the sacrifice. At the day of death it come to rebirth. The divine spirit will make the soul rejoice seeing the eternity of the world.
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Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I’ll kill ’em, and I’m going to kill ’em before they kill me.
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When the exhausted Sun takes up his cycle then my prophecy and threats will be accomplished.
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Creativity is a highfalutin’ word for the work I have to do between now and Tuesday.
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After there is great trouble among mankind, a greater one is prepared. The great mover of the universe will renew time, rain, blood, thirst, famine, steel weapons and disease. In the heavens, a fire seen.
RAY KROC






