I wasn’t prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
RAY KROCVisions of McDonald’s restaurants dotting crossroads all over the country paraded through my brain. I don’t believe in saturation. We’re thinking and talking worldwide.
More Ray Kroc Quotes
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Luck is a dividend of sweat.
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The definition of salesmanship is the gentle art of letting the customer have it your way.
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Are you green and growing or ripe and rotting?
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Luck is a dividend of sweat. The more you sweat, the luckier you get.
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald’s. Everything else was secondary for me.
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The first dollar is the most you will get if you don’t love what you are doing.
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The key to success is being in the right place at the right time, recognizing that you are there, and taking action!
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In business for yourself, but not by yourself.
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To be successful, you must be daring, be first and be different.
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The quality of a leader is reflected in the standards they set for themselves.
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I don’t believe in saturation. We’re thinking and talking worldwide.
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If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them.
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I saw opportunity appear in an ugly six-spindle shake machine … and grabbed it.
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McDonald’s is a people business, and that smile on that counter girl’s face when she takes your order is a vital part of our image.
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There’s a lot more future in hamburgers than in baseball.
RAY KROC