Take calculated risks. Act boldly and thoughtfully. Be an agile company.
RAY KROCVisions of McDonald’s restaurants dotting crossroads all over the country paraded through my brain. I don’t believe in saturation. We’re thinking and talking worldwide.
More Ray Kroc Quotes
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In my experience, good executives don’t make mistakes.
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Visions of McDonald’s restaurants dotting crossroads all over the country paraded through my brain. I don’t believe in saturation. We’re thinking and talking worldwide.
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Our aim was to insure repeat business based on the system’s reputation rather than on the quality of a single store or operator.
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I was an overnight success all right, but 30 years is a long, long night.
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To be successful, you must be daring, be first and be different.
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I believe in God, family, and McDonald’s. And in the office, that order is reversed.
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From the calm morning, the end will come when of the dancing horse the number of circles will be nine.
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I like to get people fired up, fill them with zeal for McDonald’s, and watch the results in their work.
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Happiness is not a tangible thing, it’s a byproduct – a byproduct of achievement.
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All money means to me is a pride in accomplishment.
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There’s a lot more future in hamburgers than in baseball.
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It requires a certain kind of mind to see beauty in a hamburger bun.
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I never considered my dreams wasted energy; they were invariably linked to some form of action. When I dreamed about having a lemonade stand, for example, it wasn’t long before I set up a lemonade stand.
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You’re only as good as the people you hire.
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If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them.
RAY KROC