I like to get people fired up, fill them with zeal for McDonald’s, and watch the results in their work.
RAY KROCVisions of McDonald’s restaurants dotting crossroads all over the country paraded through my brain. I don’t believe in saturation. We’re thinking and talking worldwide.
More Ray Kroc Quotes
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The key to success is being in the right place at the right time, recognizing that you are there, and taking action!
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There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
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All money means to me is a pride in accomplishment.
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To be successful, you must be daring, be first and be different.
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McDonald’s is a people business, and that smile on that counter girl’s face when she takes your order is a vital part of our image.
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Happiness is not a tangible thing, it’s a byproduct – a byproduct of achievement.
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To an old leader will be born an idiot heir, weak both in knowledge and in war.
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The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it.
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It’s easy to have principles when you’re rich. The important thing is to have principles when you’re poor.
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If you believe in it, and you believe in it hard, it is impossible to fail.
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I don’t believe in saturation. We’re thinking and talking worldwide.
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In my experience, good executives don’t make mistakes.
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Visions of McDonald’s restaurants dotting crossroads all over the country paraded through my brain. I don’t believe in saturation. We’re thinking and talking worldwide.
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Nothing in the world can one imagine beforehand,not the least thing,everything is made up of so many unique particulars that cannot be forseen.
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The definition of salesmanship is the gentle art of letting the customer have it your way.
RAY KROC






