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The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

Peter Drucker

The purpose of business is to create and keep a customer.
PETER DRUCKER

Business Creation Customer Purpose
There is surely nothing quite so useless as doing with great efficiency what should not be done at all.
PETER DRUCKER

Greatness Quite
Plan, organize, integrate, motivate, and measure.
PETER DRUCKER

Integrity Motivational Planning
The less an organization has to do to produce results, the better it does its job.
PETER DRUCKER

Better Business Job Result
Your first and foremost job as a leader is to take charge of your own energy and then help to orchestrate the energy of those around you.
PETER DRUCKER

Change Help Job Leadership Yourself
People in any organization are always attached to the obsolete – the things that should have worked but did not, the things that once were productive and no longer are.
PETER DRUCKER

Attachment Business People
Keep your eye on the task, not on yourself. The task matters, and you are a servant.
PETER DRUCKER

Eyes Job Yourself
Unless commitment is made, there are only promises and hopes; but no plans.
PETER DRUCKER

Commitment Hope Planning Promise
Managing yourself requires taking responsibility for relationships.
PETER DRUCKER

Relationship Responsibility Yourself
Success in the knowledge economy comes to those who know themselves – their strengths, their values, and how they best perform.
PETER DRUCKER

Knowledge Strength Success Value
What’s measured improves.
PETER DRUCKER

Improvement One Liner
The computer is a moron.
PETER DRUCKER

Stupidity Technology
Effective leadership is not about making speeches or being liked; leadership is defined by results not attributes.
PETER DRUCKER

Character Leadership Result
Entrepreneurship is neither a science nor an art. It is a practice.
PETER DRUCKER

Art Entrepreneur Practice Science
History has been written not by the most talented but by the most motivated.
PETER DRUCKER

History Motivational Talent Writing
1. What is our mission? 2. Who is our customer? 3. What does the customer value? 4. What are our results? 5. What is our plan?
PETER DRUCKER

Customer Mission Ourselves Planning Result

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

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The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

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Popular Authors

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