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The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

Peter Drucker

When a subject becomes totally obsolete we make it a required course.
PETER DRUCKER

Education Important
By themselves, character and integrity do not accomplish anything. But their absence faults everything else. Here, therefore, is the one area where weakness is a disqualification by itself rather than a limitation on performance capacity and strength.
PETER DRUCKER

Accomplishment Character Integrity Limitation Strength Weakness
Management is about human beings. Its task is to make people capable of joint performance, to make their strengths effective and their weaknesses irrelevant.
PETER DRUCKER

Human People Strength Weakness
The computer is a moron.
PETER DRUCKER

Stupidity Technology
A person can perform only from strength. One cannot build performance on weakness, let alone on something one cannot do at all.
PETER DRUCKER

Alone Person Strength Weakness
Results are obtained by exploiting opportunities, not by solving problems.
PETER DRUCKER

Opportunity Problem Result
Success in the knowledge economy comes to those who know themselves – their strengths, their values, and how they best perform.
PETER DRUCKER

Knowledge Strength Success Value
The less an organization has to do to produce results, the better it does its job.
PETER DRUCKER

Better Business Job Result
Working on the right things is what makes knowledge work effective.
PETER DRUCKER

Inspirational Knowledge Right
A manager is responsible for the application and performance of knowledge.
PETER DRUCKER

Knowledge Responsible
Management is doing things right; leadership is doing the right things.
PETER DRUCKER

Deep Different Leadership Right
Unless commitment is made, there are only promises and hopes; but no plans.
PETER DRUCKER

Commitment Hope Planning Promise
Business has only two functions – marketing and innovation.
PETER DRUCKER

Business Innovation
Meetings are by definition a concession to deficient organization For one either meets or one works. One cannot do both at the same time.
PETER DRUCKER

Business Job Oneself Time
History has been written not by the most talented but by the most motivated.
PETER DRUCKER

History Motivational Talent Writing
Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window.
PETER DRUCKER

Drive Future Light Night Road

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

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The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

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Popular Authors

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