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The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

Peter Drucker

The one man to distrust, however, is the man who never makes a mistake, never commits a blunder, never fails in what he tries to do. He is either a phony, or he stays with the safe, the tried, and the trivial.
PETER DRUCKER

Commitment Failure Man Mistake Oneself Phone Safety Trust
Effective executives know that their subordinates are paid to perform and not to please their superiors.
PETER DRUCKER

Job Pay
Entrepreneurship is neither a science nor an art. It is a practice.
PETER DRUCKER

Art Entrepreneur Practice Science
When a subject becomes totally obsolete we make it a required course.
PETER DRUCKER

Education Important
The less an organization has to do to produce results, the better it does its job.
PETER DRUCKER

Better Business Job Result
Unless commitment is made, there are only promises and hopes; but no plans.
PETER DRUCKER

Commitment Hope Planning Promise
What’s measured improves.
PETER DRUCKER

Improvement One Liner
Rank does not confer privilege or give power. It imposes responsibility.
PETER DRUCKER

Power Privilege Responsibility
1. What is our mission? 2. Who is our customer? 3. What does the customer value? 4. What are our results? 5. What is our plan?
PETER DRUCKER

Customer Mission Ourselves Planning Result
A decision without an alternative is a desperate gambler’s throw.
PETER DRUCKER

Choice Decision
So much of what we call management consists in making it difficult for people to work.
PETER DRUCKER

Difficult People
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
PETER DRUCKER

Customer Himself Understand
Managing yourself requires taking responsibility for relationships.
PETER DRUCKER

Relationship Responsibility Yourself
Efficiency is doing the thing right. Effectiveness is doing the right thing.
PETER DRUCKER

Efficient Moral Right
Your first and foremost job as a leader is to take charge of your own energy and then help to orchestrate the energy of those around you.
PETER DRUCKER

Change Help Job Leadership Yourself
People who don’t take risks generally make about two big mistakes a year.
PETER DRUCKER

Mistake People Risk

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

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The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

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