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The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

Peter Drucker

To be sure, the fundamental task of management remains the same: to make people capable of joint performance through common goals, common values, the right structure, and the training and development they need to perform and to respond to change.
PETER DRUCKER

Change Development Fundamental Goal Need People Structure Training Value
There is only one valid definition of business purpose: to create a customer.
PETER DRUCKER

Business Creation Customer Purpose
We now accept the fact that learning is a lifelong process of keeping abreast of change. And the most pressing task is to teach people how to learn.
PETER DRUCKER

Acceptance Change Learning People Teaching
Follow effective action with quiet reflection. From the quiet reflection will come even more effective action.
PETER DRUCKER

Action Deep Inspirational Quiet Reflection
History has been written not by the most talented but by the most motivated.
PETER DRUCKER

History Motivational Talent Writing
The computer is a moron.
PETER DRUCKER

Stupidity Technology
So much of what we call management consists in making it difficult for people to work.
PETER DRUCKER

Difficult People
Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window.
PETER DRUCKER

Drive Future Light Night Road
Management is about human beings. Its task is to make people capable of joint performance, to make their strengths effective and their weaknesses irrelevant.
PETER DRUCKER

Human People Strength Weakness
People in any organization are always attached to the obsolete – the things that should have worked but did not, the things that once were productive and no longer are.
PETER DRUCKER

Attachment Business People
Plans are only good intentions unless they immediately degenerate into hard work.
PETER DRUCKER

Goodness Planning
A decision without an alternative is a desperate gambler’s throw.
PETER DRUCKER

Choice Decision
What’s measured improves.
PETER DRUCKER

Improvement One Liner
Entrepreneurship is risky mainly because so few of the so-called entrepreneurs know what they are doing.
PETER DRUCKER

Entrepreneur Risk
A manager is responsible for the application and performance of knowledge.
PETER DRUCKER

Knowledge Responsible
Effectiveness must be learned.
PETER DRUCKER

Learning One Liner

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

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The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

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