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The purpose of business is to create and keep a customer.

Peter Drucker

Keep your eye on the task, not on yourself. The task matters, and you are a servant.
PETER DRUCKER

Eyes Job Yourself
Success in the knowledge economy comes to those who know themselves – their strengths, their values, and how they best perform.
PETER DRUCKER

Knowledge Strength Success Value
The one man to distrust, however, is the man who never makes a mistake, never commits a blunder, never fails in what he tries to do. He is either a phony, or he stays with the safe, the tried, and the trivial.
PETER DRUCKER

Commitment Failure Man Mistake Oneself Phone Safety Trust
Management is about human beings. Its task is to make people capable of joint performance, to make their strengths effective and their weaknesses irrelevant.
PETER DRUCKER

Human People Strength Weakness
Intelligence, imagination, and knowledge are essential resources, but only effectiveness converts them into results.
PETER DRUCKER

Imagination Intelligence Result
No one learns as much about a subject as one who is forced to teach it.
PETER DRUCKER

Force Learning Oneself Teaching
The less an organization has to do to produce results, the better it does its job.
PETER DRUCKER

Better Business Job Result
Whenever you see a successful business, someone once made a courageous decision.
PETER DRUCKER

Courage Decision See Success Yourself
A person can perform only from strength. One cannot build performance on weakness, let alone on something one cannot do at all.
PETER DRUCKER

Alone Person Strength Weakness
1. What is our mission? 2. Who is our customer? 3. What does the customer value? 4. What are our results? 5. What is our plan?
PETER DRUCKER

Customer Mission Ourselves Planning Result
If there is any one secret of effectiveness, it is concentration. Effective executives do first things first and they do one thing at a time.
PETER DRUCKER

Secret Time Worth
It takes far more energy and work to improve from incompetence to mediocrity than it takes to improve from first-rate performance to excellence.
PETER DRUCKER

Excellence Improvement
Entrepreneurship is neither a science nor an art. It is a practice.
PETER DRUCKER

Art Entrepreneur Practice Science
One cannot hire a hand – the whole man always comes with it.
PETER DRUCKER

Business Hands Man Oneself
This defines entrepreneur and entrepreneurship – the entrepreneur always searches for change, responds to it, and exploits it as an opportunity.
PETER DRUCKER

Change Entrepreneur Opportunity Search
People who don’t take risks generally make about two big mistakes a year.
PETER DRUCKER

Mistake People Risk

The purpose of business is to create and keep a customer.

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The purpose of business is to create and keep a customer.

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