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Efficiency is doing the thing right. Effectiveness is doing the right thing.

Peter Drucker

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
PETER DRUCKER

Customer Himself Understand
Innovation is the specific instrument of entrepreneurship the act that endows resources with a new capacity to create wealth.
PETER DRUCKER

Act Creation Entrepreneur Innovation Money
Entrepreneurship is risky mainly because so few of the so-called entrepreneurs know what they are doing.
PETER DRUCKER

Entrepreneur Risk
The three most charismatic leaders in this century inflicted more suffering on the human race than almost any trio in history: Hitler, Stalin, and Mao. What matters is not the leader’s charisma. What matters is the leader’s mission.
PETER DRUCKER

History Human Leadership Suffering
A decision without an alternative is a desperate gambler’s throw.
PETER DRUCKER

Choice Decision
The first rule in decision-making is that one does not make a decision unless there is disagreement.
PETER DRUCKER

Decision Oneself Rule
The best way to predict your future is to create it.
PETER DRUCKER

Best Creation Future Yourself
Managing yourself requires taking responsibility for relationships.
PETER DRUCKER

Relationship Responsibility Yourself
There is no such thing as a good man. Good for what? is the question.
PETER DRUCKER

Goodness Man Philosophy
There is surely nothing quite so useless as doing with great efficiency what should not be done at all.
PETER DRUCKER

Greatness Quite
So much of what we call management consists in making it difficult for people to work.
PETER DRUCKER

Difficult People
To be sure, the fundamental task of management remains the same: to make people capable of joint performance through common goals, common values, the right structure, and the training and development they need to perform and to respond to change.
PETER DRUCKER

Change Development Fundamental Goal Need People Structure Training Value
The one man to distrust, however, is the man who never makes a mistake, never commits a blunder, never fails in what he tries to do. He is either a phony, or he stays with the safe, the tried, and the trivial.
PETER DRUCKER

Commitment Failure Man Mistake Oneself Phone Safety Trust
Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window.
PETER DRUCKER

Drive Future Light Night Road
The computer is a moron.
PETER DRUCKER

Stupidity Technology
It is more productive to convert an opportunity into results than to solve a problem – which only restores the equilibrium of yesterday.
PETER DRUCKER

Opportunity Problem Result

Efficiency is doing the thing right. Effectiveness is doing the right thing.

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Efficiency is doing the thing right. Effectiveness is doing the right thing.

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