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The most important thing in communication is to hear what isn’t being said.

Peter Drucker

It is more productive to convert an opportunity into results than to solve a problem – which only restores the equilibrium of yesterday.
PETER DRUCKER

Opportunity Problem Result
Results are obtained by exploiting opportunities, not by solving problems.
PETER DRUCKER

Opportunity Problem Result
Is this still worth doing? And if it isn’t, he gets rid of it so as to be able to concentrate on the few tasks that, if done with excellence, will really make a difference in the results of his own job and in the performance of his organization.
PETER DRUCKER

Difference Excellence Job Result Worth
The best way to predict your future is to create it.
PETER DRUCKER

Best Creation Future Yourself
Effectiveness must be learned.
PETER DRUCKER

Learning One Liner
Meetings are by definition a concession to deficient organization For one either meets or one works. One cannot do both at the same time.
PETER DRUCKER

Business Job Oneself Time
Innovation is the specific instrument of entrepreneurship the act that endows resources with a new capacity to create wealth.
PETER DRUCKER

Act Creation Entrepreneur Innovation Money
The one man to distrust, however, is the man who never makes a mistake, never commits a blunder, never fails in what he tries to do. He is either a phony, or he stays with the safe, the tried, and the trivial.
PETER DRUCKER

Commitment Failure Man Mistake Oneself Phone Safety Trust
Effective leadership is not about making speeches or being liked; leadership is defined by results not attributes.
PETER DRUCKER

Character Leadership Result
Like so many brilliant people, he believes that ideas move mountains. But bulldozers move mountains; ideas show where the bulldozers should go to work.
PETER DRUCKER

Believe Himself Ideas People
If you want something new, you have to stop doing something old.
PETER DRUCKER

Inspirational Stop Yourself
History has been written not by the most talented but by the most motivated.
PETER DRUCKER

History Motivational Talent Writing
The problem in my life and other people’s lives is not the absence of knowing what to do but the absence of doing it.
PETER DRUCKER

Absence Life People Problem
There is surely nothing quite so useless as doing with great efficiency what should not be done at all.
PETER DRUCKER

Greatness Quite
One cannot hire a hand – the whole man always comes with it.
PETER DRUCKER

Business Hands Man Oneself
The three most charismatic leaders in this century inflicted more suffering on the human race than almost any trio in history: Hitler, Stalin, and Mao. What matters is not the leader’s charisma. What matters is the leader’s mission.
PETER DRUCKER

History Human Leadership Suffering
Whenever you see a successful business, someone once made a courageous decision.
PETER DRUCKER

Courage Decision See Success Yourself
Effective executives know that their subordinates are paid to perform and not to please their superiors.
PETER DRUCKER

Job Pay
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
PETER DRUCKER

Customer Himself Understand
A decision without an alternative is a desperate gambler’s throw.
PETER DRUCKER

Choice Decision
Your first and foremost job as a leader is to take charge of your own energy and then help to orchestrate the energy of those around you.
PETER DRUCKER

Change Help Job Leadership Yourself
By themselves, character and integrity do not accomplish anything. But their absence faults everything else. Here, therefore, is the one area where weakness is a disqualification by itself rather than a limitation on performance capacity and strength.
PETER DRUCKER

Accomplishment Character Integrity Limitation Strength Weakness
Unless commitment is made, there are only promises and hopes; but no plans.
PETER DRUCKER

Commitment Hope Planning Promise
The less an organization has to do to produce results, the better it does its job.
PETER DRUCKER

Better Business Job Result
There is only one valid definition of business purpose: to create a customer.
PETER DRUCKER

Business Creation Customer Purpose
The most serious mistakes are not being made as a result of wrong answers. The true dangerous thing is asking the wrong question.
PETER DRUCKER

Danger Result True Wrong
Business has only two functions – marketing and innovation.
PETER DRUCKER

Business Innovation

The most important thing in communication is to hear what isn’t being said.

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The most important thing in communication is to hear what isn’t being said.

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