We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.
JEFF BEZOZIf you want to be inventive, you have to be willing to fail.
More Jeff Bezos Quotes
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If you don’t understand the details of your business you are going to fail.
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Complaining is not a strategy.You have to work with the world as you find it, not as you would have it be.
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If we think long term, we can accomplish things that we couldn’t otherwise accomplish.
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People loved their horses, too. But you don’t keep riding your horse to work just because you love it.
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Focusing on the customer makes a company more resilient.
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We’ve had three big ideas at Amazon that we’ve stuck with for 18 years, and thy’re the reason we’re successful: Put the customer first. Invent. And be patient.
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You have to use your judgment. In cases like that, we say, ‘let’s be simple minded. We know this is a feature that’s good for customers. Let’s do it.
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I don’t want to use my creative energy on somebody else’s user interface.
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The great thing about fact-based decisions is that they overrule the hierarchy.
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Percentage margins don’t matter. What matters always is dollar margins: the actual dollar amount. Companies are valued not on their percentage margins, but on how many dollars they actually make, and a multiple of that.
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In the end, we are our choices.
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The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?
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Any business plan won’t survive its first encounter with reality. The reality will always be different. It will never be the plan.
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People don’t want gadgets, they want services.
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We are our choices. Build yourself a great story.
JEFF BEZOZ