People who are right most of the time are people who change their minds often.
JEFF BEZOZWhat we need to do is always lean into the future; when the world changes around you and when it changes against you – what used to be a tail wind is now a head wind – you have to lean into that and figure out what to do because complaining isn’t a strategy.
More Jeff Bezos Quotes
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It’s not an experiment if you know it’s going to work.
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One of the things that gets me up in the morning is knowing that customer expectations are always rising, and I find that very exciting.
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You have to use your judgment. In cases like that, we say, ‘let’s be simple minded. We know this is a feature that’s good for customers. Let’s do it.
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People loved their horses, too. But you don’t keep riding your horse to work just because you love it.
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A company shouldn’t get addicted to being shiny, because shiny doesn’t last.
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If you can’t feed a team with two pizzas, it’s too large.
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Your brand is what other people say about you when you’re not in the room.
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Focusing on the customer makes a company more resilient.
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If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.
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If you double the number of experiments you do per year you’re going to double your inventiveness.
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If you’re competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.
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Entrepreneurs must be willing to be misunderstood for long periods of time.
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Complaining is not a strategy.You have to work with the world as you find it, not as you would have it be.
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If you build a great product or service, people will talk about it. But it starts with having something that’s worth talking about.
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If you’re not stubborn, you’ll give up on experiments too soon. And if you’re not flexible, you’ll pound your head against the wall and you won’t see a different solution to a problem you’re trying to solve.
JEFF BEZOS