There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second.
JEFF BEZOZWhat we need to do is always lean into the future; when the world changes around you and when it changes against you – what used to be a tail wind is now a head wind – you have to lean into that and figure out what to do because complaining isn’t a strategy.
More Jeff Bezos Quotes
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If you decide that you’re going to do only the things you know are going to work, you’re going to leave a lot of opportunity on the table.
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People loved their horses, too. But you don’t keep riding your horse to work just because you love it.
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If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.
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I don’t want to use my creative energy on somebody else’s user interface.
JEFF BEZOZ -
If you’re not stubborn, you’ll give up on experiments too soon. And if you’re not flexible, you’ll pound your head against the wall and you won’t see a different solution to a problem you’re trying to solve.
JEFF BEZOS -
What we need to do is always lean into the future; when the world changes around you and when it changes against you – what used to be a tail wind is now a head wind – you have to lean into that and figure out what to do because complaining isn’t a strategy.
JEFF BEZOS -
If you only do things where you know the answer in advance, your company goes away.
JEFF BEZOZ -
One of the things that gets me up in the morning is knowing that customer expectations are always rising, and I find that very exciting.
JEFF BEZOS -
You have to use your judgment. In cases like that, we say, ‘let’s be simple minded. We know this is a feature that’s good for customers. Let’s do it.
JEFF BEZOZ -
Your brand is formed primarily, not by what your company says about itself, but what the company does.
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People who are right most of the time are people who change their minds often.
JEFF BEZOZ -
We change our tools and then our tools change us.
JEFF BEZOZ -
The three most important things in retail are location, location, location. The three most important things for our consumer business are technology, technology, technology.
JEFF BEZOZ -
Advertising is the price you pay for unremakable thinking.
JEFF BEZOZ -
The book is not really the container for the book. The book itself is the narrative. It’s the thing that people create.
JEFF BEZOZ